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360 View | Growing Local Banks in the Millennial Market

Social Media Rankings for the Top 100 Banks

The top 100 banks on social media showing their relative rankings for Facebook, Twitter and YouTube for the fourth quarter of 2014. If you think your financial institution should be listed here and it isn’t, please click here.

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Related Power 100 Rankings for This Quarter:

Rankings for the Top 100 Banks Using Social Media

Bank Area Power 100
Overall Rank
Facebook
Rank
Twitter
Rank
YouTube
Rank
BofA USA 1 7 2 2
Wells Fargo USA 2 13 5 1
Capital One USA 3 2 6 6
ICICI Bank IN 4 1 53 22
Axis IN 5 3 49 23
Citi USA 6 10 1 4
Chase USA 7 4 33 17
GT Bank NIG 8 6 4 65
HDFC IN 9 5 50 39
Maybank MAL 10 9 12 10
USAA USA 11 14 14 5
Natwest UK 12 30 25 8
Credit Suisse CH 13 62 9 3
Kotak Mahindra IN 14 36 8 7
CIMB MAL 15 8 16 82
Goldman Sachs USA 16 94 3 19
RBC CAN 17 33 20 9
FNB SA 18 15 21 28
Scotiabank CAN 19 16 17 15
Barclays UK 20 21 19 18
CIBC CAN 21 31 11 11
Access Bank NIG 22 26 28 145
IDBI IN 23 12 70 24
DBS SG 24 29 77 34
Emirates NBD UAE 25 32 29 14
Commonwealth AUS 26 18 23 30
Santander (UK) UK 27 52 107 12
HSBC UK 28 43 67 16
ING Vysya IN 29 28 48 115
United Bank for Africa NIG 30 11 57 60
Standard Chartered UK 31 35 41 13
Bank of the Philippine Islands PHP 32 17 43 76
TD Bank USA 33 22 37 79
State Bank of India IN 34 23 47 89
FirstBank NIG 35 24 15 88
Mashreq UAE 36 34 59 67
Deutsche DEU 37 74 7 35
OCBC SG 38 19 79 52
OCBC MAL 39 20 52 146
Stanbic NIG 40 42 10 43
NAB AUS 41 50 36 20
RBS Citizens USA 42 57 68 132
KCB KEN 43 41 18 68
Equity KEN 44 27 44 86
Regions USA 45 46 60 32
PNC USA 46 39 66 21
Lloyds UK 47 65 30 40
RAKBANK UAE 48 51 32 25
Nedbank SA 49 55 31 31
Sterling NIG 50 25 65 77
Unibind | Financial Products
Bank Area Power 100
Overall Rank
Facebook
Rank
Twitter
Rank
YouTube
Rank
UBS UK 51 91 13 33
Absa SA 52 40 34 42
Westpac AUS 53 47 39 27
ANZ AUS 54 44 24 49
Allied Irish Bank IE 55 71 35 29
US Bank USA 56 37 51 51
Ally Bank USA 57 45 54 53
RBS UK 58 60 83 36
Capital One 360 USA 59 58 26 73
ASB NZ 60 53 61 48
Silicon Valley Bank USA 61 144 62 45
Bank of Queensland AUS 62 105 106 26
Seylan LKA 63 49 141 104
Standard Bank SA 64 76 22 143
ANZ NZ 65 63 69 38
BNZ NZ 66 96 64 37
Capitec SA 67 54 56 59
Simple USA 68 61 27 144
Fifth Third USA 69 48 42 69
Virgin Money UK 70 110 38 44
SkyeBank NIG 71 38 82 80
Bank of Montreal CAN 72 64 40 55
First Direct UK 73 92 97 41
SunTrust USA 74 75 88 83
Tangerine CAN 75 80 46 66
Associated Bank USA 76 130 95 46
Westpac (NZ) NZ 77 90 94 47
BBVA Compass USA 78 56 81 75
ING Groep NL 79 111 55 50
NetSpend USA 80 79 45 105
Kiwibank NZ 81 97 85 54
BMO Harris USA 82 70 105 81
UBank AUS 83 93 78 62
Bank of Ireland IE 84 125 71 72
National Bank of Canada CAN 85 86 108 57
Bankwest AUS 86 73 72 91
RaboDirect IE 87 134 58 61
Union USA 88 77 73 74
PC Financial CAN 89 69 76 147
Investec SA 90 113 75 63
TSB Bank NZ 91 87 133 56
Wema NIG 92 67 74 139
Huntington USA 93 66 80 121
Bank of the West USA 94 84 91 71
M&T Bank USA 95 59 96 150
FirstBank USA 96 88 109 64
Frost USA 97 78 144 127
Umpqua USA 98 82 90 111
AFB GHA 99 68 123 151

Note: All data covers social media activity through October, November and December 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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