Comments on: Mo Banking Knowledge ‘On Your Internets’

By: The Financial Brand » BofA targets college crowd with ‘Morris on Campus’

Tue, 02 Feb 2010 03:53:51 +0000

[...] to support its Olympics’ sponsorship called America’s Cheer. And in June, B of A introduced Mo Rocca on Banking. (Note: there are blimps in both the Mo Rocca promotion and the Morris campaign. What’s up with [...]

By: The Financial Brand » 12 technology trends shaping financial marketing

The Financial Brand » 12 technology trends shaping financial marketing — Mon, 11 Jan 2010 23:34:07 +0000

[...] in 2010 and beyond. Check out BofA’s “Morris on Campus” or their comic attempt with “Mo Rocca on Banking” to get a good idea for how high the bar has been [...]

By: Jeffry Pilcher

Jeffry Pilcher — Mon, 16 Jun 2008 02:11:01 +0000

CUWarrior, you are not alone. There were apparently a number of bloggers who didn’t care for either the campaign or the way with which B of A tried to engender their support.

By: Credit Union Warrior

Credit Union Warrior — Mon, 16 Jun 2008 01:44:00 +0000

BofA’s “controversial” tone certainly effects a reaction – in this particular case one that is 4 parts annoyed and 3 parts bored. Entertaining? No. Water Cooler fodder? Absolutely not. A hit? Not a chance.

I don’t think the innuendo’s are over-the-top, I think they’re boring. Much the same, I think the campaign is a dud.

By: Jeffry Pilcher

Jeffry Pilcher — Fri, 13 Jun 2008 19:34:15 +0000

Indeed, B.L. Ochman is not a guy. My apologies. Sorry, I was focused on the content, not the sidebar. Article revised to reflect "one person, a blogger named B.L. Ochman..."

By: B.L Ochman

B.L Ochman — Fri, 13 Jun 2008 18:20:22 +0000

“One guy, a blogger named BL Ochman, complained”

Hi there – thought you might want to know that B.L. Ochman is not a guy. And my picture is on my blog.
B.L.