A Snarketing post by Ron Shevlin, Director of Research at Cornerstone Advisors
I’ve published the last of Snarketing 2.0’s 2012 posts with the In Defense Of BS Metrics post.
All in all, I think it’s been a good year for the blog — 139 blog posts published, 100,000+ page views (the first time in six years of blogging that that has happened), and ~400 new subscribers. Oh, and voted 2nd best banking blog in The Financial Brand’s poll.
I realize that there are blogs that get 100k pageviews daily, and have 400,000 subscribers. Screw ’em. I’ll take 400 highly intelligent readers over 400k bozos any day.
Writing this blog teaches me a lot about marketing. It makes me realize that there are fundamentally two approaches to marketing:
1. Find out what people want and give it to them.
2. Do (make) what you want and see how many people want it.
Number 2 might not make you as much money as #1, but it’s a helluva lot more fun.
I also realize that I am relegated to pursuing approach #2 when it comes to the blog. I have no idea what you want.
There is a situation that plays itself over and over regarding this blog: I’ll write something that I think is the most brilliant insight ever unleashed on the world of financial services marketing, and it will get 100 hits and 2 comments. Then I’ll publish something that would best be considered a “brain fart” and it will get 1,000 hits and 100 comments.
Go figure. You’d rather read brain farts than thought leadership.
The other thing that happens time and again is the recurring feeling that every post will be the last one. The feeling that, after six years, I’ve said everything I have to say. But thankfully, some delusional bozo comes along, spewing ridiculous theories about the world of marketing or financial services, who needs to get whacked upside the head back towards reality. Thank goodness for them. 🙂
And thank goodness for anybody who reads this blog. There is a core group who never fail to comment or tweet the link to the posts, and I truly appreciate what they do.
So have a good holiday, and see you in 2013.