Register for The Financial Brand Forum 2015 now and save $100.000. But hurry, this discount expires soon. This is your last chance to save! Register now.
Bancography | Branch Planning, Marketing Research, Brand Strategy

What Would Happen To The US Banking Industry If Texas Secedes?

Growing interest among Texans to secede from the union got me wondering: What impact would that have on the US banking industry?

Based on my consumer research, here’s what it would mean:

1. The Unbanked problem would go away. OK, that was worded a bit too strong. The Unbanked population wouldn’t go away entirely. But among the other 49 states, the percentage of consumers that are unbanked stands at 6%. Among Texas residents, it’s 50% higher — 9% are unbanked. If, however, Texas takes Arkansas with them, then we’d really make progress at eradicating Unbankedness in our lifetime!

2. Bank loyalty would be negatively impacted. Among the residents of the other 49 states….hold on a second here….

It’s getting tedious referring to the two groups as “residents of the other 49 states” and “residents of Texas.” For the sake of convenience, let’s just refer to the two groups as “Real Americans” and “Fair-Weather Americans.” You OK with that?

Now, as I was saying: Among Real Americans, 10% switched banks last year. But among the Fair-Weather Americans, only 5% switched banks. I have no data to prove that they were too lazy to do so — you’ll have to make that call yourself.

3. Satisfaction with credit card rewards programs would improve. When we asked consumers about their levels of satisfaction with various aspects of credit card rewards programs — e..g, how quickly rewards are earned, variety of rewards earned, dollar value of points earned, etc. — Texans, oops, I mean Fair Weather Americans were less satisfied with those programs than Real Americans. Why? One could guess that it’s a result of Texans’ unrealistic expectations of those programs, but I have no data to corroborate that.

4. Community banks and credit unions would suffer. Among Real Americans, 43% would prefer a community bank or credit union for their next banking purchase. Among Fair-Weather Americans that percentage drops to 37%. Maybe Fair-Weather Americans don’t know what credit unions are. It’s possible.

5. Awareness of banks’ P2P payments offerings would magically improve. More than half of Fair-Weather Americans (52% to be exact) aren’t aware whether or not their bank offers P2P payment service. Just 43% of Real Americans are unsure. If Texas goes, overall awareness of banks’ P2P payments capabilities goes up. Just like that.

As you can see, a Texas secession would be a mixed bag for the US banking industry. 

—————

In case you were wondering, if Texas secedes, AT&T and Sprint will suffer. In the other 49 states, 24% of consumers say they do business with AT&T Wireless, and 8% have a cellphone plan with Sprint. Among Fair-Weather consumers, however, one in three are with AT&T, and 15% are with Sprint. So go ahead and leave, Texas. I don’t like AT&T and Sprint anyway. Actually, I don’t like any of the telcos. 

—————

Now I know what you’re thinking: “Hold on there a second, Snarketing-boy. Texas is just one state. Removing them from the mix wouldn’t change the overall numbers that much.”

That’s true. But don’t tell the Fair-Weather Americans that. They think their influence far outweighs their actual numbers. 

—————

On a personal level, it would be really cool if Texas secedes. I could then brag that I “studied abroad” to get my MBA, and that I have “international work experience” based on the two years I lived after graduation. 

This post is dedicated to @chrissandoval. Gonna be sad to not be able to refer to him as my “fellow American.”


Ron ShevlinRon Shevlin is a senior analyst at Aite Group, a Boston-based research and advisory firm serving the financial services industry. Ron is a frequent speaker at industry events and bank and credit union strategic planning sessions. His soon-to-be released book, Smarter Bank: Why Money Management is More Important than Money Movement to Banks and Credit Unions will be published in January 2015. Ron's popular blog, Snarketing 2.0, is now a permanent fixture here at The Financial Brand. You can follow Ron on Twitter.

Search For More: Snarketing

All content © 2015 by The Financial Brand and may not be reproduced by any means without permission.

The Financial Brand Bible | Free When You Register For The Forum 2015

Comments

  1. Bruce Geiger says:

    Ron, this gem contains some of your better snarkedness. Job well done.

  2. The first ever multi-coffee spit post I’ve ever read.

  3. Amy Etheridge says:

    I’m getting dirty looks from co-workers now for my laughter during this post. I too look forward to my own international travels when Texas secedes.

  4. @RonS:

    “If it doesn’t make you laugh from time to time, then you don’t have a sense of humor.” Even if I never ever even smile while reading a single other Snarketing 2.0 post, the amount I laughed while reading this one will suffice to establish my sense of humor forever. Returning to more serious matters, is there some truth to your opening line or is it your attempt to establish your sense of humor forever? In other words, are you joking? Just asking because I haven’t heard about this anywhere else. In fact, I never even knew that Texas could secede from the Union.

  5. I’m not making this stuff up. There really is a movement brewing in Texas to get the state to secede from the union: http://www.slate.com/articles/news_and_politics/history/2012/11/texas_secession_how_the_lone_star_state_could_mess_with_the_rest_of_us.html

  6. Thanks for the Friday a.m. laugh. Unfortunately, it has the flavor of gallow’s humor for me – my own state (Tennessee) has managed to drum up something like 30,000 signatures for secession. Sigh.

  7. @RonS: Thanks. I know of one other state (Bavaria) that was a separate republic and which joined the union (FRG) with the express provision that it could secede unilaterally if its citizens so wished. With this at the back of my mind, I jumped to the conclusion that Texans could do the same. After reading the Slate article, I realize that my conclusion is wrong. How do you rate the chances of this petition by Texans receiving the Union’s approval?

Speak Your Mind

*

Next article recommended for you
snark-thumbnail