Headlines, snapshots and misc. stories of interest

Here are recent stories of interest from around the web.
Click on the hotlinked headlines to read more.

“The public mood has remained angry at banks, and banks seem to be realizing that the public and politicians demand more specific information.”
– CNN Money

Banks try projecting a proactive image

In an effort to stay out in front of customers regarding the economic crisis, financial institutions deploy new taglines, launch new websites, create TARP “fact sheets,” and send their CEOs out for public appearances. READ ARTICLE

Citi plagued by Mets and jets

It’s been a rough couple weeks for poor Citigroup’s beleaguered brand. The NY Post broke a crushing story about how the bank behemoth was about to take delivery of $50 million jet. Then it was time to dwell on Citi’s $400 million sponsorship of the Mets ballpark. Maybe Citi would have taken less flak if it had announced plans to lend its TARP money sooner.

While we’re on the subject of stadium sponsorships…

Here’s a very good article examining the pros and cons of stadium naming rights deals. “Naming a Stadium: Frivolous or Good Marketing?” takes a reasoned look at the advantages, opportunities and the case banks make in favor of these exotic sponsorships.

Six keys for banks in 2009

Stability, Customer, Savings, Value, Brand, Metrics. READ BLOG POST

The unfortunate, ultimate cost

The financial crisis is driving Americans to suicide. This is a lengthy and serious examination of the recent trend. READ ARTICLE