A Snarketing post by Ron Shevlin, Director of Research at Cornerstone Advisors
Gizmodo ran an article titled Behold, the World’s Worst PowerPoint Slide. As Gizmodo wrote:
“It often seems like every PowerPoint slide is the worst, but here lies what projector company InFocus deems history’s most heinous. I’m inclined to agree. It’s almost brilliant in its horror. Diabolical. The arrows. The colors. This is Satan’s face.”
Here’s the offending slide:
My take: I’m inclined to disagree.
Here’s why: A good slide isn’t necessarily about legibility. In fact, for the most part, you don’t want people to read your slides when you present something.
Good Powerpoint slides do a number of things. For one, they remind you what you’re supposed to be talking about at that point in the presentation.
Another thing a good Powerpoint slide does is elicit an emotional reaction. And the quicker that reaction is generated, the better.
When I look at the slide above, I can’t read a damn word on the slide. But I do have a reaction: “Holy sh*t, IT modernization is going to be really freaking complicated, time consuming, difficult, and probably expensive.”
And if you’re the CIO of a large organization, eliciting that kind of response from the senior management team is golden. After all, those bastards think your job is easy, don’t they?
Bottom line: This is far from being the world’s worst Powerpoint slide.