A Snarketing post by Ron Shevlin, Director of Research at Cornerstone Advisors
A while back, I did my part for social media hygiene and health by identifying four social media syndromes: Attention deficit disorder, Twitterhea, Redactile dysfunction, and Irritable blog syndrome.
I’m saddened to announce that my scientific research has uncovered a new social media disease: Infographaritis.
Sufferers from this affliction are easy to spot: They have an unhealthy infatuation with infographics.
A good infographic is a work of art. It’s visually pleasing and informative. It engages the viewer and is intuitive.
The problem is that there are few really good infographic artists out there.
But the fact that a good infographic requires its creator to have good data and design skills is of no concern with those afflicted by Infographaritis.
Believe me when I say that the last thing I want to do here is name names and call out the folks with this sickness. But in the interest of social media public health and safety, I’m afraid I’m going to have to do just that.
Exhibit #1: The Real Cost of Social Media. Folks, listen up: Simply slapping a bunch of numbers in a graphic and varying the chart styles does not make for a good infographic. What’s even worse, the Infrographaritis sufferer that put this one together isn’t even in the ballpark of coming up with credible estimates for the costs and benefits of social media.
Exhibit #2: The Five Types of Annoying Facebook Users. There’s a lot wrong with this infographic. First and foremost: There’s no information. It’s called INFOgraphic for a reason, no? Another problem: There aren’t five types of annoying Facebook users — it’s more like 500.
I could go and on with examples of Infographaritis sufferers. If you feel a case of Infographaritis coming on, then please — PLEASE — go take a cold shower or something until it passes.