Regardless of who the client is, I wonder:

1. Does the client know their logo work is being subcontracted in such a fashion?
2. Does the client care?
3. What is the client being charged?

A logo project through a professional designer or studio won’t cost less than $750-$1,000. There are plenty of shops selling logos for $5,000-$10,000, and some charge six figures. Take even the low figure of $1,000 and the agency makes a 500% markup on the design work, which makes it a lot easier for them to ignore any issues surrounding quality, appropriateness or originality.

I am really hope it is the credit union doing this and not some agency. Right now, Spokane Teacher’s is the only one I see that has this My Life, My Money product.

I wouldn’t call a CU out by name like that except I am hoping they have their google alerts set up and they see this, just in case they did pay an agency.

Oh wow, the list of reasons why this is a bad idea is neverending. Nevermind the potential trademarking issues or regurgitated designs. Part of hiring a professional extend beyond design.

Lets take a look at some of the taglines “Banking for my generation”? Are you kidding me? Why not just say “Super Dope Banking for you G-Money”? or “X-Treme Banking for X-Treme Teens!”

Having generational products and sub-catagory marketing strategies is fine, I recommend them. However you have to cater to those demographics without being condencending. Recently in my town a clothing shop opened called “Teen Zone”. No self-respecting teen in my town would hang out in or around a place called “Teen Zone” unless they were in need of doubleknit slacks, a nifty sweater vest or a swell pantsuit.

I like contests for amateurs to get exposure and experience. But, professionals bring much more to the table than the ability to wield a digitizer and a passing knowledge of Adobe Illustrator.

BAH! I am going to continue my rant on CUhype later. I have emails I need to respond to.

Good job Jeffry, you just wound me up into a mind-bending rant.