Comments on: Casting call: Credit union TV ad contest draws 37 entries http://thefinancialbrand.com/463/selco-your-big-break/ Ideas and insights for financial marketers. Sat, 19 May 2012 12:13:30 +0000 hourly 1 http://wordpress.org/?v= By: Jeffry Pilcher http://thefinancialbrand.com/463/selco-your-big-break/comment-page-1/#comment-97 Jeffry Pilcher Tue, 24 Jun 2008 19:12:20 +0000 http://thefinancialbrand.com/?p=463#comment-97 <a href="http://www.cutimes.com/article.php?article=39196" rel="nofollow">The CU Times reports</a> that the video above depicting the girl at the lemonade stand was the winner. The CU Times reports that the video above depicting the girl at the lemonade stand was the winner.

]]> By: Tony Mannor http://thefinancialbrand.com/463/selco-your-big-break/comment-page-1/#comment-44 Tony Mannor Fri, 06 Jun 2008 17:49:44 +0000 http://thefinancialbrand.com/?p=463#comment-44 I liked the lemonade stand video. It had a very "Wonder Years" feel to it. It could have played to a few segments. The film quality had a very nostalgic feel to it for sure. The music was non descript, but maybe a contest for local musicians to write a song to go with the spot as a "Part 2" of the contest. Something that was more "on Message". It just felt like a missed opportunity to me. Nothing overpowering just, well, like the wonder years theme song (which is obviously stuck in my head now). I think it lost credibility with the logo build at the end. That looked a little rough and I think proved your "reality check" comment. But that is easily fixed in production before it went live. Good catch though. I enjoyed it. It made me feel good. I liked the lemonade stand video. It had a very “Wonder Years” feel to it. It could have played to a few segments. The film quality had a very nostalgic feel to it for sure.

The music was non descript, but maybe a contest for local musicians to write a song to go with the spot as a “Part 2″ of the contest. Something that was more “on Message”. It just felt like a missed opportunity to me. Nothing overpowering just, well, like the wonder years theme song (which is obviously stuck in my head now).

I think it lost credibility with the logo build at the end. That looked a little rough and I think proved your “reality check” comment. But that is easily fixed in production before it went live.

Good catch though. I enjoyed it. It made me feel good.

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