Comments on: RBC Bank And The Redundant Acronym

By: Name Change Review: 121, MidAmerica, MidUSA, Abri, Admirals | The Financial Brand: Marketing Insights for Banks & Credit Unions

Wed, 06 Apr 2011 23:36:03 +0000

[...] Analysis: “ACNB Bank” would technically translate to “Adams County National Bank Bank.” The Financial Brand has written previously about this phenomenon, known as the redundant acronym. [...]

By: The Financial Brand » Blog Archive » The Biggest List of Financial Slogans Ever

Tue, 28 Oct 2008 18:01:59 +0000

[...] RBC – Let’s do something giant. « ARTICLE » [...]

By: Credit Union acronyms totally harsh my mellow « EverythingCU.com World 2.0 Adventure

Sat, 14 Jun 2008 16:21:31 +0000

[...] credit unions like to shorten their names as well. And in some cases, that has led to even more bizarre abbreviations such as DFCU Financial Credit Union (which if in turn were initialized would be DFCUFCU) and SOFCU [...]

By: Jeffry Pilcher

Jeffry Pilcher — Tue, 03 Jun 2008 04:30:58 +0000

“TIFF file.” Good one.

I’m guilty of using TIFF file, ATM machine and PIN number. Maybe it’s a natural reaction for people to try and bring meaning or “life” back to these acronyms?

Re: The Los Angeles Angels. I wonder what that sounds like to an everyday-Spanish speaker? Does it sound as ridiculous as one might expect? Your translation kind of makes it sound like a skipping Toupac record: “In in the the city city, the the city city of of angels angels…”

Keep it rocking…

By: Morriss Partee

Morriss Partee — Mon, 02 Jun 2008 17:50:42 +0000

THANK YOU, Jeffry, for shedding light on this. Yes, I think that DFCU Financial Credit Union is truly a bizarre name. As is the newly-reminted SOFCU Community Federal Credit Union. Now that name has an acronym embedded within it AND the name is as long as it was before adding the new word (and is the same length as it would have been had they not shoe-horned the acronym- they are fortunate to have gone state-chartered and dropped Federal from the official name.)

Don’t forget “TIFF file” (tagged image file format file).

Also, the California Angels have renamed themselves the Los Angeles Angels (AGAIN!-the first time was at inception in 1961) which translates into English as “The The Angels Angels”. Brilliant.