Comments on: Exploiting Mergers for Fun and Profit http://thefinancialbrand.com/4498/exploiting-mergers/ Ideas and insights for financial marketers. Sat, 19 May 2012 12:13:30 +0000 hourly 1 http://wordpress.org/?v= By: Jeffry Pilcher http://thefinancialbrand.com/4498/exploiting-mergers/comment-page-1/#comment-1508 Jeffry Pilcher Mon, 02 Feb 2009 19:13:57 +0000 http://thefinancialbrand.com/?p=4498#comment-1508 Thanks for the comment Luke. You're right. Products-per-customer (or products-per-member, or products per household) are key metrics for financial institutions. Thanks for the comment Luke.

You’re right. Products-per-customer (or products-per-member, or products per household) are key metrics for financial institutions.

]]> By: Luke http://thefinancialbrand.com/4498/exploiting-mergers/comment-page-1/#comment-1507 Luke Mon, 02 Feb 2009 19:06:33 +0000 http://thefinancialbrand.com/?p=4498#comment-1507 Interesting statistics about average number of deposits leaving a bank post-merger. Now, after they gather the disgruntled customers, how do they cultivate the relationship so it grows from not just one product, but multiple products per client. Here in lies another daunting challenge for many banks. Interesting statistics about average number of deposits leaving a bank post-merger. Now, after they gather the disgruntled customers, how do they cultivate the relationship so it grows from not just one product, but multiple products per client. Here in lies another daunting challenge for many banks.

]]> By: Jeffry Pilcher http://thefinancialbrand.com/4498/exploiting-mergers/comment-page-1/#comment-1505 Jeffry Pilcher Mon, 02 Feb 2009 03:12:31 +0000 http://thefinancialbrand.com/?p=4498#comment-1505 UPDATE: One Wells Fargo branch in Oregon <a href="http://www.columbian.com/article/20090201/BIZ01/702019960" rel="nofollow">nets $5 million in deposits</a> by reaching out with Saturday phone calls to the local community after the Friday failure of a competitor. UPDATE: One Wells Fargo branch in Oregon nets $5 million in deposits by reaching out with Saturday phone calls to the local community after the Friday failure of a competitor.

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