Comments on: Citi Retreads Old Slogan, Recycles Marketing

By: Hm

Hm — Mon, 18 Jan 2010 20:26:03 +0000

Let’s get it done… sounds like the RBS tagline ‘Make it happen’, but not as good. The ‘Citi never sleeps’ line though still has considerable legs and could be evolved to become much more contemporary and relevant. If only they had an agency with any imagination or a branding department with any intelligence. Does Citi stand for anything other than bland these days?

By: The Financial Brand » Blog Archive » The Biggest List of Financial Slogans Ever

Sat, 18 Oct 2008 17:05:20 +0000

[...] Citi – Never Sleeps. « ARTICLE » [...]

By: Jeffry Pilcher

Jeffry Pilcher — Thu, 31 Jul 2008 15:22:47 +0000

Here's an article from a financial branding company, a stern critique of Citi's decision to go with "Let's Get It Done."

By: Morriss Partee

Morriss Partee — Fri, 30 May 2008 15:10:34 +0000

Citi – Never sleeps, or Let’s Get it Done – both are so vague as to be meaningless. Any firm (not even limited to financial services) could use the “Let’s Get it Done” tagline. At least “Never Sleeps” does make sense with the Citi name in particular. But unfortunately it doesn’t really mean anything.