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	<title>Comments on: Judge orders trademark infringer to use ‘negative keywords&#8217;</title>
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		<title>By: The Financial Brand &#187; One bank’s $1 million naming mistake</title>
		<link>http://thefinancialbrand.com/436/negative-keywords/comment-page-1/#comment-8267</link>
		<dc:creator>The Financial Brand &#187; One bank’s $1 million naming mistake</dc:creator>
		<pubDate>Wed, 04 Aug 2010 08:02:16 +0000</pubDate>
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		<description>[...] (New Century should be grateful the judge didn’t order them to buy negative search keywords, as another judge did in a suit over the Orion Bank [...]</description>
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