I just remembered how Bank of America used to send me 3-5 pieces of junk mail every day. Then they stopped. I thought it was because they finally got the hint: I didn’t want anything from them. I suppose it’s more likely that their database simply filed me in the “he’s-already-got-everything-we’re-selling-category.”

Love it. I was asked recently to speak on “Marketing to Generation Y” by a credit union trade association. I laughed and said, “Because we’re doing such a bang-up job marketing to Generation X? Now you want to make the leap to Y………”

I opened the session with a video I made (on my MAC) with some pretty weird images….when it faded to black…..the slide said…”How do you market to Generation Y?…….You can’t……..

And then I started to walk out of the room.

We CANNOT use Boomer tools (directl mail, etc.) on X or Y….gheez.

Great blog!

PS – Technically I’m a Boomer (right on the edge) but most say I’m an Xer at heart.

Suze Orman would probably say something like, “You don’t start accumulating wealth until the day you are debt free. Until then, pay down those debts!”

I keep wondering how Gen Y will feel when they are stuck in financial no-man’s land and no one is doting on them.

But I still say it’s not about demographics like age, sex, and zip code. It’s about psychographics. What shared beliefs are you trying to communicate? Environmentalism, trustworthiness, creating a better community, just for a few examples? Because the important attributes of being a person have little to do with gender, age, or geography.