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Top 100 Hottest Bank & Credit Union YouTube Channels

The top 100 financial institutions on YouTube ranked by new video views during the third quarter of 2014.

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The Top 100 Financial Institutions With the Most New YouTube Video Views in Q3 2014

# Financial
Institution
Type Area New Views
in Q3
All-Time
YouTube
Views
Channel
Subscribers
1 Wells Fargo Bank USA +2,835,680 37,715,149 14,375
2 CIBC Bank CAN +2,324,683 6,560,973 2,045
3 Kotak Mahindra Bank IN +1,800,250 9,075,726 2,931
4 Santander (UK) Bank UK +1,648,392 4,925,586 2,900
5 Bank of Queensland Bank AUS +1,595,983 2,133,244 345
6 Natwest Bank UK +1,562,350 5,572,839 2,179
7 HSBC Bank UK +939,232 3,802,259 7,077
8 Nationwide
Building Society
CU UK +857,153 1,436,902 943
9 Axis Bank IN +818,700 2,552,916 2,283
10 UBS Bank UK +761,723 1,158,010 1,400
11 Emirates NBD Bank UAE +732,565 3,484,937 2,640
12 RAKBANK Bank UAE +705,976 1,960,470 1,172
13 Citi Bank USA +653,476 7,430,423 6,123
14 Nedbank Bank SA +608,292 1,394,784 717
15 Scotiabank Bank CAN +515,793 3,856,212 2,062
16 Barclays Bank UK +499,911 2,846,894 2,261
17 AIB Bank IE +460,788 1,733,291 1,408
18 Chase Bank USA +459,268 3,791,566 3,315
19 First Direct Bank UK +441,352 939,261 1,143
20 Goldman Sachs Bank USA +432,508 3,333,755 9,157
21 Absa Bank SA +416,741 790,995 1,060
22 TSB Bank Bank NZ +378,288 473,979 148
23 The Golden 1 CU USA +358,864 363,573 115
24 Credit Suisse Bank CH +339,223 11,760,911 5,253
25 DBS Bank SG +329,740 797,200 986
26 Standard Chartered Bank UK +248,132 4,662,705 1,078
27 ASB Bank NZ +225,528 631,685 636
28 RBS Bank UK +206,151 1,098,301 663
29 Tangerine Bank CAN +196,112 295,527 595
30 Stanbic Bank NIG +185,099 535,718 1,115
31 Standard Bank Bank SA +185,099 535,718 1,115
32 KCB Bank KEN +171,548 180,758 108
33 Westpac Bank AUS +164,547 2,108,383 0
34 Navy CU USA +160,864 912,529 420
35 HDFC Bank IN +146,140 1,030,633 1,929
36 Capitec Bank SA +137,502 287,598 274
37 ANZ Bank AUS +133,061 999,935 1,462
38 National Bank
of Canada
Bank CAN +117,106 291,861 157
39 Kiwibank Bank NZ +113,414 557,377 228
40 NAB Bank AUS +106,205 2,630,641 1,993
41 Servus CU CAN +101,247 672,559 153
42 Regions Bank USA +97,764 947,805 474
43 ICICI Bank Bank IN +96,919 1,720,243 2,055
44 State Bank
of India
Bank IN +87,842 119,440 3,093
45 Westpac (NZ) Bank NZ +81,895 702,471 516
46 Silicon Valley Bank Bank USA +76,357 834,754 4,157
47 Fifth Third Bank USA +74,883 208,153 0
48 Associated Bank Bank USA +74,542 418,521 213
49 OCBC Bank SG +71,363 542,159 391
50 E*TRADE Bank Bank USA +60,932 623,374 28,038
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# Financial
Institution
Type Area New Views
in Q3
All-Time
YouTube
Views
Channel
Subscribers
51 Mountain America CU USA +60,017 137,565 104
52 Educational
Employees
CU USA +48,176 59,533 36
53 Equity Bank KEN +46,541 78,154 220
54 Synergy CU CAN +44,758 182,914 42
55 Advia CU USA +44,443 126,970 25
56 Zions Bank Bank USA +44,008 130,090 249
57 Investec Bank SA +39,618 355,249 532
58 FNB Bank SA +38,713 1,954,834 1,929
59 United Bank
for Africa
Bank NIG +36,849 347,647 876
60 Bank of Ireland Bank IE +33,965 154,225 328
61 CitizensFirst CU USA +32,384 49,888 19
62 SkyBank Bank NIG +26,720 90,459 209
63 Bankwest Bank AUS +26,683 44,694 62
64 Michigan First CU USA +25,702 121,432 296
65 UBank Bank AUS +25,596 253,731 645
66 Meridian CU CAN +22,449 28,822 29
67 FirstBank Bank USA +21,908 300,367 157
68 BBVA Compass Bank USA +20,874 158,910 142
69 Innovation CU CAN +19,609 41,494 11
70 Sterling Bank NIG +18,528 135,918 121
71 Idaho Central CU USA +17,500 69,559 30
72 ING Vysya Bank IN +17,058 23,452 46
73 Bendigo Bank AUS +16,930 47,456 466
74 Virgin Money Bank UK +16,873 900,229 935
75 US Bank Bank USA +16,605 577,594 631
76 1st Mariner Bank Bank USA +15,230 72,966 25
77 Polish CU CAN +15,091 253,810 175
78 Ent CU USA +14,546 20,037 41
79 Vancity CU CAN +13,529 113,402 308
80 Commonwealth CU USA +13,248 26,667 42
81 Randolph-Brooks CU USA +13,168 34,402 0
82 Bellco (CO) CU USA +8,801 106,061 203
83 American National
Bank of Texas
Bank USA +8,759 10,147 21
84 BB&T Bank USA +8,474 25,789 218
85 Landmark Bank Bank USA +8,252 49,233 72
86 Missouri CU USA +7,828 48,905 13
87 One Nevada CU USA +7,739 48,083 34
88 Northern Trust Bank USA +7,532 23,730 250
89 Lake Michigan CU USA +7,253 13,633 43
90 First Tech CU USA +6,765 356,480 118
91 Bank of Melbourne Bank AUS +6,002 35,639 107
92 Baxter CU USA +5,669 55,429 154
93 Community Choice CU USA +5,661 45,498 19
94 FirstBank Bank NIG +5,638 68,251 540
95 CIT Group Bank USA +5,322 54,260 143
96 Consumers (MI) CU USA +5,203 52,327 59
97 Vantage (MO) CU USA +4,955 97,942 166
98 Kohler CU USA +4,929 11,869 8
99 Stanford CU USA +4,851 54,985 106
100 Evolve CU USA +4,762 26,439 55

Note: All data covers social media activity through July, August and September 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

All content © 2017 by The Financial Brand and may not be reproduced by any means without permission.

Digital Banking Report | 2017 Marketing Trends

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