Comments on: The New Art of Measuring Marketing’s ROI http://thefinancialbrand.com/429/marketing-roi/ Ideas and insights for financial marketers. Sat, 19 May 2012 12:13:30 +0000 hourly 1 http://wordpress.org/?v= By: Has Social Media Re-Defined ROI? | Community Management Consulting http://thefinancialbrand.com/429/marketing-roi/comment-page-1/#comment-3329 Has Social Media Re-Defined ROI? | Community Management Consulting Thu, 12 Nov 2009 14:25:36 +0000 http://thefinancialbrand.com/?p=429#comment-3329 [...] 1) Understand current marketing efforts- A business needs to understand how sales are currently being generated before they even attempt to increase revenues using social media. You may be saying to yourself, “we are already doing this.” If so, great. You should be. This is the most important step to see how you will make money using social media. If not, consider resources like the financial brand. [...] [...] 1) Understand current marketing efforts- A business needs to understand how sales are currently being generated before they even attempt to increase revenues using social media. You may be saying to yourself, “we are already doing this.” If so, great. You should be. This is the most important step to see how you will make money using social media. If not, consider resources like the financial brand. [...]

]]> By: Jeffry Pilcher http://thefinancialbrand.com/429/marketing-roi/comment-page-1/#comment-1785 Jeffry Pilcher Fri, 06 Mar 2009 16:38:41 +0000 http://thefinancialbrand.com/?p=429#comment-1785 Thanks for the comments Bob and Bryan. @Bryan - I think in the model above that "Users" (people exposed to the marketing message) would encompass SEO, but you have to subtract all the "Waste." Most financial institutions are physically limited within a specific geographic area. For those folks who like going into a branch, a high ranking in search engine wouldn't mean much if someone is on the other side of the country (or world). @Bryan - That's funny. What were they buying before? And heck, these days "investment grade" means you get $1 back for every $100. Thanks for the comments Bob and Bryan.

@Bryan – I think in the model above that “Users” (people exposed to the marketing message) would encompass SEO, but you have to subtract all the “Waste.” Most financial institutions are physically limited within a specific geographic area. For those folks who like going into a branch, a high ranking in search engine wouldn’t mean much if someone is on the other side of the country (or world).

@Bryan – That’s funny. What were they buying before? And heck, these days “investment grade” means you get $1 back for every $100.

]]> By: Bryan Clagett http://thefinancialbrand.com/429/marketing-roi/comment-page-1/#comment-1779 Bryan Clagett Thu, 05 Mar 2009 16:18:32 +0000 http://thefinancialbrand.com/?p=429#comment-1779 I have clients asking for "investment grade" advertising. I have clients asking for “investment grade” advertising.

]]> By: Bob London http://thefinancialbrand.com/429/marketing-roi/comment-page-1/#comment-1762 Bob London Tue, 03 Mar 2009 14:14:54 +0000 http://thefinancialbrand.com/?p=429#comment-1762 This is very thought-provoking re: calculation of ROI, thanks for the post. I know this wasn't your main point but when calculating ROI of a blog (and you are also correct that they aren't "free" due to the time it takes to develop thoughtful, relevant content on a regular basis) you must include the value it generates in search engine visibility. The keywords and tags you use in your blog will (or should) show up in searches for those topics. What happens after that is, of course, the key. If you're a consultant, does that traffic lead to new inquiries or closed deals? If you're a blog publisher, does it lead to clicks on your advertisers' links? Etc. As someone who is connected to the CU industry, I'm enjoying reading your blog--I'm finding the posts useful. Best regards, Bob London President London, Ink LLC www.londonink.com This is very thought-provoking re: calculation of ROI, thanks for the post. I know this wasn’t your main point but when calculating ROI of a blog (and you are also correct that they aren’t “free” due to the time it takes to develop thoughtful, relevant content on a regular basis) you must include the value it generates in search engine visibility. The keywords and tags you use in your blog will (or should) show up in searches for those topics. What happens after that is, of course, the key. If you’re a consultant, does that traffic lead to new inquiries or closed deals? If you’re a blog publisher, does it lead to clicks on your advertisers’ links? Etc.

As someone who is connected to the CU industry, I’m enjoying reading your blog–I’m finding the posts useful.

Best regards,

Bob London
President
London, Ink LLC
http://www.londonink.com

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