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Top 100 Banks On Twitter With The Most Followers

The top 100 banks on Twitter ranked by number of followers through the third quarter of 2014.

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Related Power 100 Rankings for This Quarter:

The Top 100 Banks With the Most Twitter Followers

# Bank Area Total
Twitter
Followers
New
Followers
in Q3
All-Time
Tweets
Sent
New
Tweets
in Q3
Total
Accounts
Followed
1 Citi USA 347,000 +44,000 9,909 +422 4,593
2 BofA USA 345,000 +38,000 4,821 +648 310
3 Goldman Sachs USA 213,000 +37,000 3,305 +300 104
4 GT Bank NIG 161,000 +28,000 47,200 +14,300 38
5 Wells Fargo USA 118,000 +17,000 5,929 +773 1,170
6 Capital One USA 101,000 +7,900 10,800 +1,560 290
7 Kotak Mahindra IN 101,000 +1,000 9,161 +840 248
8 Maybank MAS 88,500 n/a 18,700 n/a 483
9 CIBC CAN 87,000 +38,000 16,600 +4,300 3,591
10 Credit Suisse CH 76,900 +12,200 3,357 +328 816
11 USAA USA 72,700 +4,000 5,807 +259 31,900
12 UBS UK 61,000 +12,200 523 +90 8
13 FirstBank NIG 56,200 +15,700 16,500 +4,500 143
14 Stanbic NIG 55,900 +29,500 10,600 +2,136 597
15 CIMB MAS 52,600 n/a 15,900 n/a 2,441
16 Scotiabank CAN 50,800 +8,600 1,025 +106 75
17 KCB KEN 45,500 +11,800 45,100 +7,400 10,000
18 FNB SA 45,200 +3,800 224,000 +20,000 2,717
19 Commonwealth AUS 43,200 +5,400 17,400 +1,400 3,018
20 Capital One 360 USA 43,200 +900 9,710 +671 9,940
21 Natwest UK 41,800 +7,700 162,000 +25,000 7,450
22 Barclays UK 41,300 +7,900 89,400 +23,100 764
23 Simple USA 41,100 +2,600 28,100 +5,900 2,061
24 Standard Bank SA 40,100 +7,800 38,900 +8,400 6,198
25 ANZ AUS 39,200 +8,600 10,000 +1,591 8,528
26 Emirates NBD UAE 38,900 +8,600 7,291 +1,094 1,050
27 RBC CAN 38,600 +12,600 11,600 +2,547 2,862
28 Lloyds UK 37,700 +37,673 84,200 +84,199 6,995
29 Access Bank NIG 37,100 +25,400 10,200 +1,471 207
30 RAKBANK UAE 35,400 +3,900 9,464 +321 1,707
31 Chase USA 33,000 –700 1,250 +16 208
32 Nedbank SA 32,200 +7,500 46,400 +5,200 26,000
33 NAB AUS 29,200 +2,900 20,300 +1,700 4,519
34 AIB IE 28,500 +5,300 14,400 +3,500 7
35 TD Bank USA 28,000 +2,400 47,600 +2,300 11,600
36 Virgin Money UK 27,400 +5,600 10,900 +800 556
37 Standard Chartered UK 27,200 +1,200 4,032 +503 539
38 Westpac AUS 27,100 +3,000 13,300 +1,400 1,605
39 Absa SA 26,100 +6,200 36,000 +6,600 1,410
40 Bank of Montreal CAN 25,600 +7,600 8,206 +1,289 1,713
41 Fifth Third USA 24,800 +8,700 5,392 +631 183
42 Tangerine CAN 23,100 +5,000 14,500 +900 4,309
43 Associated Bank USA 22,800 –1,500 4,375 +575 586
44 BPI PHP 22,200 +2,700 33,800 +4,400 4,137
45 Equity KEN 21,400 +3,600 18,500 +4,300 2,519
46 Axis IN 19,700 +2,400 2,152 +309 87
47 NetSpend USA 19,200 +7,000 4,004 +288 17,700
48 OCBC MAS 19,000 +600 406 +95 5
49 State Bank of India IN 18,000 +7,800 3,326 +1,256 99
50 HDFC IN 17,400 +3,100 11,300 +800 243
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# Bank Area Total
Twitter
Followers
New
Followers
in Q3
All-Time
Tweets
Sent
New
Tweets
in Q2
Total
Accounts
Followed
51 Ally Bank USA 17,400 +500 21,100 +900 601
52 ICICI Bank IN 16,800 +2,500 25,200 +3,400 8,928
53 ING Groep NL 16,800 +4,500 1,015 +273 4,780
54 ING Vysya IN 15,900 +14,314 353 +150 65
55 US Bank USA 15,900 +4,100 8,043 +1,222 983
56 RaboDirect IE 15,600 +100 5,169 +174 744
57 United Bank
for Africa
NIG 14,300 +2,400 7,604 +1,429 196
58 Regions USA 13,300 +1,500 22,000 +1,900 9,891
59 ASB NZ 13,300 +1,000 14,600 +900 4,185
60 Silicon Valley Bank USA 12,800 +1,200 10,000 +671 1,214
61 Capitec SA 12,400 +1,900 8,475 +958 409
62 Coutts UK 12,200 +400 4,460 +32 226
63 BNZ NZ 11,900 +2,025 14,000 +900 3,732
64 E*TRADE Bank USA 11,700 –200 660 +0 1
65 PNC USA 11,600 +700 3,918 +293 395
66 IDBI IN 11,000 +300 5,723 +418 30
67 HSBC UK 10,900 +1,268 61,000 +15,900 18
68 ANZ NZ 10,700 n/a 6,041 n/a 5,691
69 RBS Citizens USA 10,500 +780 13,800 +1,500 4,990
70 Bankwest AUS 10,500 +2,701 6,467 +556 5,514
71 Mashreq UAE 10,000 +6,023 2,489 +539 2,672
72 Investec SA 9,722 +755 2,069 +158 230
73 Bank of Ireland IE 9,184 +1,789 17,400 +4,400 161
74 Union USA 9,048 +90 3,495 +250 537
75 Wema NIG 8,692 +1,574 3,666 +160 654
76 UBank AUS 8,496 +351 6,667 +323 5,795
77 Sterling NIG 8,147 +1,095 8,473 +892 37
78 OCBC SG 7,889 +206 7,329 +282 538
79 DBS SG 7,296 +914 21,100 +1,400 165
80 Huntington USA 7,206 +1,280 3,793 +145 1,198
81 BBVA Compass USA 6,982 +283 9,984 +1,102 337
82 RBS UK 6,436 +1,038 18,500 +3,300 1,048
83 SkyBank NIG 6,387 +1,093 6,462 +939 27
84 Kiwibank NZ 6,226 +580 4,862 +238 2,279
85 Bank of Hawaii USA 6,010 +634 5,994 +271 2,559
86 SunTrust USA 5,901 +661 53,200 +2,700 1,281
87 Moven USA 5,784 +611 2,268 +238 1,155
88 Ulster IE 5,746 +460 10,200 +1,836 326
89 PC Financial CAN 5,576 +712 6,458 +811 267
90 Bank of the West USA 5,365 –92 4,431 +711 567
91 Northern Trust USA 5,322 +1,143 1,161 +232 317
92 Umpqua USA 4,979 +279 4,798 +258 699
93 Pinnacle Bank SC USA 4,925 –2 1,942 +8 5,016
94 Arvest Bank USA 4,840 +176 2,814 +167 53
95 M&T Bank USA 4,538 +304 1,583 +84 920
96 Westpac (NZ) NZ 4,496 +550 7,433 +495 907
97 Popular
Community Bank
USA 4,468 –112 788 +1 124
98 First Direct UK 4,185 +453 24,500 +6,400 1
99 North Shore Bank USA 4,143 +59 7,410 +366 2,498
100 First National
of Omaha
USA 4,112 +1,160 6,071 +892 366

Note: All data covers social media activity through July, August and September 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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