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Top 100 Banks Adding The Most New Likes

The top 100 banks on Facebook ranked by new Likes added during the third quarter of 2014.

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Related Power 100 Rankings for This Quarter:

The Top 100 Banks With the Most New Facebook Likes in Q3 2014

# Bank Area New Likes
in Q3
Total
Facebook
Likes
Talking
About
Engagement
Rate
1 OCBC SG +421,585 547,200 3,300 0.60%
2 Axis IN +309,903 2,800,000 54,700 1.95%
3 Capital One USA +246,378 3,200,000 40,000 1.25%
4 GT Bank NIG +233,795 2,300,000 8,500 0.37%
5 BofA USA +190,493 2,000,000 28,200 1.41%
6 OCBC MAS +139,300 547,100 3,300 0.60%
7 ING Vysya IN +120,735 243,900 13,800 5.66%
8 Scotiabank CAN +119,670 597,200 14,200 2.38%
9 United Bank
for Africa
NIG +104,932 823,800 2,500 0.30%
10 ICICI Bank IN +98,005 3,100,000 120,700 3.89%
11 Equity KEN +89,300 327,900 9,400 2.87%
12 Access Bank NIG +81,330 186,200 22,300 11.98%
13 FirstBank NIG +78,847 402,500 10,200 2.53%
14 Citi USA +72,150 1,100,000 7,900 0.72%
15 HDFC IN +71,774 2,300,000 7,200 0.31%
16 BPI PHP +69,681 560,600 13,100 2.34%
17 State Bank of India IN +68,982 373,200 11,700 3.14%
18 CIBC CAN +55,361 277,800 1,600 0.58%
19 Wells Fargo USA +54,933 733,800 25,800 3.52%
20 Allied Irish Bank IE +45,450 51,600 362 0.70%
21 USAA USA +45,262 713,400 12,900 1.81%
22 Natwest UK +42,925 226,700 846 0.37%
23 Commonwealth AUS +40,508 598,200 8,000 1.34%
24 Fifth Third USA +38,749 137,500 822 0.60%
25 Sterling NIG +38,000 341,200 6,600 1.93%
26 KCB KEN +35,300 125,000 5,000 4.00%
27 Regions USA +35,059 102,000 12,200 11.96%
28 Stanbic NIG +30,100 166,200 6,100 3.67%
29 DBS SG +28,734 240,600 9,100 3.78%
30 RBC CAN +27,527 252,400 7,300 2.89%
31 FNB SA +26,603 662,000 3,200 0.48%
32 TD Bank USA +26,423 529,100 10,800 2.04%
33 Huntington USA +24,914 63,000 1,500 2.38%
34 ANZ AUS +23,884 145,400 7,900 5.43%
35 Emirates NBD UAE +23,654 228,500 2,900 1.27%
36 Westpac AUS +21,148 140,800 3,400 2.41%
37 IDBI IN +18,196 827,800 2,300 0.28%
38 Mashreq UAE +16,200 170,900 4,000 2.34%
39 Barclays UK +15,964 538,000 1,500 0.28%
40 Simple USA +15,401 72,800 154 0.21%
41 RBS Citizens USA +14,318 64,500 532 0.82%
42 Absa SA +13,809 174,600 4,600 2.63%
43 AFB GHA +12,501 58,500 1,100 1.88%
44 Standard Chartered UK +11,680 231,600 1,000 0.43%
45 PNC USA +11,608 174,100 23,000 13.21%
46 Nedbank SA +11,156 97,800 1,700 1.74%
47 RBS UK +9,365 60,400 670 1.11%
48 Capitec SA +9,123 122,700 1,000 0.81%
49 HSBC UK +8,708 164,200 1,100 0.67%
50 US Bank USA +8,443 175,700 1,100 0.63%
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# Name Area New Likes
in Q3
Total
Facebook
Likes
Talking
About
Engagement
Rate
51 TSB Bank NZ +8,404 27,600 426 1.54%
52 Capital One 360 USA +7,394 76,900 419 0.54%
53 Union USA +7,098 44,100 2,700 6.12%
54 BMO Harris USA +7,043 53,800 4,100 7.62%
55 Frost USA +6,600 38,800 705 1.82%
56 Lloyds UK +6,358 58,700 3,100 5.28%
57 RAKBANK UAE +6,167 129,000 921 0.71%
58 Bankwest AUS +6,114 47,100 1,400 2.97%
59 Tangerine CAN +5,988 39,800 1,300 3.27%
60 Kotak Mahindra IN +5,590 225,700 477 0.21%
61 Ally Bank USA +5,484 151,500 1,500 0.99%
62 SunTrust USA +5,172 41,300 1,100 2.66%
63 Santander (UK) UK +4,970 130,500 1,500 1.15%
64 First Security (AR) USA +4,833 22,200 1,500 6.76%
65 UBS UK +4,655 29,300 224 0.76%
66 Kiwibank NZ +4,436 25,200 1,200 4.76%
67 NAB AUS +4,136 129,400 500 0.39%
68 Bank of Montreal CAN +3,833 65,700 227 0.35%
69 Bank of Queensland AUS +3,661 20,000 541 2.71%
70 FirstBank USA +3,489 32,000 966 3.02%
71 Associated Bank USA +3,367 9,200 8,700 94.57%
72 Bank of Ireland IE +3,305 11,000 647 5.88%
73 BB&T USA +3,133 42,000 220 0.52%
74 Standard Bank SA +2,963 43,700 363 0.83%
75 SkyBank NIG +2,927 189,100 1,100 0.58%
76 Bank of Oklahoma USA +2,771 5,500 243 4.42%
77 BOK USA +2,771 5,500 243 4.42%
78 Credit Suisse CH +2,721 71,200 535 0.75%
79 First National
of Omaha
USA +2,483 8,700 2,200 25.29%
80 NetSpend USA +2,409 41,500 537 1.29%
81 BNZ NZ +2,384 28,500 4,000 14.04%
82 Umpqua USA +2,337 40,200 568 1.41%
83 First Financial USA +2,337 30,100 69 0.23%
84 BancorpSouth USA +2,217 10,400 115 1.11%
85 Westpac (NZ) NZ +2,080 30,400 1,600 5.26%
86 ASB NZ +1,980 128,000 372 0.29%
87 HomeStreet USA +1,849 3,100 168 5.42%
88 Susquehanna Bank USA +1,761 17,500 37 0.21%
89 Zions Bank USA +1,724 23,500 35 0.15%
90 National Bank
of Canada
CAN +1,640 31,000 1,600 5.16%
91 Mercantile Bank USA +1,618 5,600 74 1.32%
92 CharterBank USA +1,600 7,500 123 1.64%
93 Bank of Hawaii USA +1,551 22,800 318 1.39%
94 E*TRADE Bank USA +1,347 79,000 156 0.20%
95 Co-Operative Bank UK +1,320 38,500 777 2.02%
96 Bank of Missouri USA +1,267 12,500 258 2.06%
97 Bank of Melbourne AUS +1,252 32,900 833 2.53%
98 Bank of the West USA +1,239 37,900 604 1.59%
99 PC Financial CAN +1,140 54,500 737 1.35%

Note: All data covers social media activity through July, August and September 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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