Is a rebrand in your future? Don’t do anything without this list of five must-ask questions.   GET THE LIST

Power 100 Social Media Rankings for Credit Unions

The top 100 credit unions on Facebook, Twitter and YouTube ranked by their overall social media activity during the third quarter of 2014.

POWER 100 MAIN MENU || FAQ || ADD YOUR FINANCIAL INSTITUTION

The Financial Brand enables Power 100 users to rank banks and credit unions by their overall level of social media activity. These rankings are based on a score calculated in the following manner:

  • 1 point for every 1,500 Facebook ‘Likes’
  • 1 point for [Facebook ‘Talking About’] x [Facebook Engagement Rate] ÷ 20
  • 1 point for every 500 Twitter followers
  • 1 point for every 1,000 tweets sent
  • 1 point for every 15,000 YouTube video views
  • 1 point for every 50 YouTube subscribers

While the system is subjective, it has been carefully weighted (1) to adjust for the relative value of each social channel, (2) based on the range and averages for the financial industry, and (3) to adjust for the ease/difficulty of growing an audience in each channel.

Related Power 100 Rankings for This Quarter:

The Top 100 Credit Unions Using Social Media

# Credit Union Area Total
Facebook
Likes
Total
Twitter
Followers
All-Time
YouTube
Views
Power
100
Score
1 Navy USA 1,100,000 66,600 912,529 941
2 Nationwide
Building Society
UK 18,100 12,200 1,436,902 182
3 Mountain America USA 134,900 6,831 137,565 125
4 America First (UT) USA 138,200 5,371 19,913 111
5 Servus CAN 18,400 3,541 672,559 78
6 The Golden 1 USA 47,000 7,944 363,573 75
7 Credit Union Australia AUS 75,800 656 17,599 54
8 Vancity CAN 13,600 8,166 113,402 51
9 San Diego County USA 36,400 5,177 189,479 51
10 Grow Financial USA 16,800 1,672 415,822 49
11 OnPoint USA 33,800 4,786 19,349 45
12 Community America USA 12,500 1,287 15,597 42
13 Suncoast USA 47,000 482 19,521 41
14 Randolph-Brooks USA 11,400 3,250 34,402 40
15 BECU USA 23,900 4,251 67,844 33
16 First Tech USA 4,300 1,066 356,480 33
17 Kinecta USA 30,000 2,437 6,798 29
18 PSECU USA 28,600 1,811 7,180 29
19 Elevations USA 14,100 1,675 205,961 29
20 Spokane Teachers USA 11,200 2,871 127,183 29
21 Oklahoma Employees USA 1,700 3,239 28
22 SchoolsFirst USA 31,500 805 19,500 28
23 Scott USA 33,100 767 15,135 27
24 Bellco (CO) USA 4,400 4,633 106,061 27
25 I-C USA 1,800 312,317 26
26 South Carolina USA 3,900 3,132 117,030 26
27 Citizens Equity First USA 28,400 2,337 26
28 Generations USA 7,600 6,706 3,598 25
29 VyStar USA 27,900 925 11,058 25
30 A+ USA 5,700 1,485 208,187 25
31 Michigan State
University
USA 13,000 6,007 24
32 Veridian USA 19,500 1,248 58,412 24
33 Logix USA 5,300 615 215,489 24
34 Educators (WI) USA 18,500 1,383 20,049 23
35 Alliant USA 13,400 4,140 11,365 23
36 Liberty Bay USA 2,200 9,715 538 23
37 Idaho Central USA 16,800 1,891 69,559 22
38 Coast Capital CAN 10,600 3,290 53,674 22
39 Vantage (MO) USA 2,000 1,487 97,942 21
40 Polish CAN 155 216 253,810 21
41 Evolve USA 3,600 4,468 26,439 21
42 Michigan First USA 1,800 888 121,432 21
43 America’s
Credit Union (ACU)
USA 5,500 1,820 121,368 21
44 Advantis USA 12,900 3,573 7,814 21
45 Firstmark USA 14,100 1,803 63,850 20
46 GTE Financial USA 20,400 839 8,080 19
47 One Nevada USA 9,400 2,606 48,083 19
48 Pentagon USA 23,300 1,112 19
49 Synergy CAN 3,500 1,207 182,914 19
50 Consumers (MI) USA 6,100 1,104 52,327 19
D+H | Free White Paper Download
# Credit Union Area Total
Facebook
Likes
Total
Twitter
Followers
All-Time
YouTube
Views
Power
100
Score
51 Central Florida
Educators
USA 12,800 2,337 7,071 18
52 Porcupine CA 178 8,033 18
53 TDECU USA 5,600 3,167 18
54 Educational
Employees (CA)
USA 12,600 1,266 59,533 17
55 Coastal USA 13,900 1,994 10,709 17
56 Founders USA 20,900 511 1,326 16
57 AmeriCU USA 14,700 660 8,455 16
58 Advia USA 10,500 49 126,970 16
59 Travis USA 16,500 1,020 2,075 16
60 Delta Community USA 14,500 1,629 15,659 16
61 Virginia USA 13,100 768 23,772 16
62 Numerica USA 13,600 1,679 15
63 Wings USA 4,200 4,244 31,371 15
64 SunState USA 22,600 91 15
65 Goldenwest USA 12,000 849 27,633 15
66 Desert Schools USA 11,500 1,303 14,109 15
67 Baxter USA 10,600 365 55,429 15
68 Lake Michigan USA 11,100 2,093 13,633 15
69 Seattle Metro USA 1,700 3,099 75,117 14
70 Redwood USA 14,200 1,752 2,064 14
71 Michigan First USA 2,500 1,941 72,924 14
72 Bethpage USA 11,800 968 5,700 14
73 Robins USA 16,800 830 5,201 14
74 Island Savings CAN 10,800 2,120 14
75 Conexus CAN 2,500 1,722 14,791 14
76 Arizona Central USA 8,500 1,694 8,664 14
77 Deseret First USA 14,200 228 25,939 13
78 My Community USA 2,000 2,116 13
79 NuVision USA 4,600 4,707 2,730 13
80 Ent USA 5,200 2,546 20,037 13
81 EECU USA 12,600 1,266 13
82 Greater
Building Society
AUS 1,200 872 81,259 13
83 St. Jarlaths IE 3,500 3,756 5,325 13
84 UW USA 12,900 1,312 10,589 13
85 Mazuma USA 3,200 3,582 12
86 Libro CAN 6,200 1,681 25,090 12
87 Mission USA 7,200 1,881 6,787 12
88 Assemblies of God USA 14,700 795 3,884 12
89 Lake Trust USA 1,500 1,285 12,280 12
90 WinSouth USA 15,200 417 12
91 Verity USA 1,800 2,426 1,725 12
92 Genisys USA 6,900 1,809 11
93 State Employees (NY) USA 7,800 2,229 5,555 11
94 Meridian CAN 7,200 1,304 28,822 11
95 AffinityPlus USA 6,000 506 70,119 11
96 IBM SE USA 8,700 1,229 11,755 11
97 Guardian (AL) USA 10,000 868 4,830 11
98 Wright-Patt USA 2,600 1,837 18,486 11
99 Tinker USA 7,800 2,096 11
100 Fairwinds USA 10,600 513 6,493 11

Note: All data covers social media activity through July, August and September 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

All content © 2017 by The Financial Brand and may not be reproduced by any means without permission.

Digital Banking Report | 2017 Marketing Trends

Speak Your Mind

*

Show Comments