The Financial Brand: Marketing Insights for Banks & Credit Unions

Branding briefs for April 1, 2008

April 1, 2008 | Free Subscription

Marketing Stimulus: $152 billion in IRS stimulus payments present opportunities

Seriously Schooled: Credit union runs 11 school branches…and plans to add 10 more

CMO+SEO: Wells Fargo buys Google search ads to support offline campaign

Mobile 2 B.C.: Two British Columbia credit unions add mobile banking

Aussie Outlook: A global perspective on branding challenges facing financial insitutions

Market Match | New How-To Sessions in 2012

More stories about: Briefs, Branches, Google, Wells Fargo

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- Bruce said, “If Citi could resolve 36% of the issues on twitter, wouldn't that have an impact on call volumes? Our statistics are quite close to that too. Providing a direct…”
  On “When Customers Seek Help on Twitter, Banks Fall Short”
- Editor said, “Good tip Jason. No reason a marketing person couldn't spend a day "outside the office" but still "inside the organization" too. There's one credit union that al…”
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- Editor said, “Okay John and Jason, a new question has been added to the profile questionnaire: "How are branches and front line staff integrated into marketing initiatives?" …”
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- Editor said, “Thanks for the comment Christian. There are so many challenges with social media (not least of which are regulatory, compliance and privacy concerns), it's surp…”
  On “Social Media In Banking: Made In Heaven Or Marriage From Hell?”
- Christian Burke said, “Thanks to FB for giving some tasty perspective on this topic. Yes, banks are slow adopters by nature--painfully so at times. For our bank I think the biggest fa…”
  On “Social Media In Banking: Made In Heaven Or Marriage From Hell?”
- Peek Inside: Tri Counties Bank’s Marketing Department Posted on February 8, 2012
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- In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles Posted on February 2, 2012
- When Customers Seek Help on Twitter, Banks Fall Short Posted on January 31, 2012
- Financial Marketers Tip Toe Between Irritating New Fees And Profitability Posted on January 30, 2012

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Is your client experience a strategy or an afterthought?
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Is your client experience a strategy or an afterthought?

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