Bancography Branch Planning Software | Take a Test Drive Today!
rss
Go Codigo!

Podcast: Jeffry Pilcher on Financial Branding, Naming

January 5, 2009 | Subscribe Free

Late last month, Tim McAlpine over at Currency Marketing conducted a 40-minute podcast interview with Jeffry Pilcher, the editor/founder here at The Financial Brand. Advice and comments on financial branding follow a 12-minute professional biography. Topics include:

PROFESSIONAL BIOGRAPHY:

  • College years, and how beer shaped my career
  • The influence of Apple’s Macintosh computer
  • Starting and running Sharp Advertising
  • Working at Weber Marketing Group
  • Highs, lows and challenges of working in financial branding

LOOKING AT 5 OF THE 7 DEADLY BRANDING SINS:

  • Delusions of Brandeur
  • Toxic Sameness
  • LCD Syndrome
  • Criminal Neglect
  • Cosmetic Fixation

ABOUT THE FINANCIAL BRAND & ICONIQ:

ONLINE BUSINESS REPORT – “GROWING DEPOSITS”:

  • What the report is about and why I wrote it
  • A reference handbook for constructing a deposit-building campaign

You can listen to the podcast here (over at Currency).

For anyone interested, there are more pictures of my last fishing trip to Alaska that is mentioned a couple times in the podcast.

Search For More: Branding, , ,

All content © 2013 by The Financial Brand and may not be reproduced by any means without permission.

Yes, You Can... With MarketMatch

Comments (2)

RSS feed for commments on this article

  1. Twas great to get to know you a little bit better, Jeffry. Good job with the interview, keep up the good work with this blahg, and best wishes in all of your endeavors.

  2. Jeff… FYI your podcast link goes to a dead page. I was hoping to hear more about this fish story :)

Post a Comment




Next article recommended for you