January 5, 2009

Late last month, Tim McAlpine over at Currency Marketing conducted a 40-minute podcast interview with Jeffry Pilcher, the editor/founder here at The Financial Brand. Advice and comments on financial branding follow a 12-minute professional biography. Topics include:

PROFESSIONAL BIOGRAPHY:

• College years, and how beer shaped my career
• The influence of Apple’s Macintosh computer
• Starting and running Sharp Advertising
• Working at Weber Marketing Group
• Highs, lows and challenges of working in financial branding

LOOKING AT 5 OF THE 7 DEADLY BRANDING SINS:

• Delusions of Brandeur
• Toxic Sameness
• LCD Syndrome
• Criminal Neglect
• Cosmetic Fixation

ABOUT THE FINANCIAL BRAND & ICONIQ:

• How The Financial Brand got started
• A day in the life of The Financial Brand’s editor
• What ICONiQ does

ONLINE BUSINESS REPORT – “GROWING DEPOSITS”:

• What the report is about and why I wrote it
• A reference handbook for constructing a deposit-building campaign

You can listen to the podcast here (over at Currency).

For anyone interested, there are more pictures of my last fishing trip to Alaska that is mentioned a couple times in the podcast.

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Previous related stories from The Financial Brand:

• Podcast on building financial brands
• 9 Points About Financial Branding
• This common financial tagline equates to a “life” sentence
• Wanted: Marketing People. Also, donuts.

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