Podcast: Jeffry Pilcher on Financial Branding, Naming

Late last month, Tim McAlpine over at Currency Marketing conducted a 40-minute podcast interview with Jeffry Pilcher, the editor/founder here at The Financial Brand. Advice and comments on financial branding follow a 12-minute professional biography. Topics include:

PROFESSIONAL BIOGRAPHY:

• College years, and how beer shaped my career
• The influence of Apple’s Macintosh computer
• Starting and running Sharp Advertising
• Working at Weber Marketing Group
• Highs, lows and challenges of working in financial branding

LOOKING AT 5 OF THE 7 DEADLY BRANDING SINS:

• Delusions of Brandeur
• Toxic Sameness
• LCD Syndrome
• Criminal Neglect
• Cosmetic Fixation

ABOUT THE FINANCIAL BRAND & ICONIQ:

• How The Financial Brand got started
• A day in the life of The Financial Brand’s editor
• What ICONiQ does

ONLINE BUSINESS REPORT – “GROWING DEPOSITS”:

• What the report is about and why I wrote it
• A reference handbook for constructing a deposit-building campaign

You can listen to the podcast here (over at Currency).

For anyone interested, there are more pictures of my last fishing trip to Alaska that is mentioned a couple times in the podcast.

Related Articles From The Financial Brand:

• You Don’t Control Your Brand (Actually, You Never Did)
• A Doodad Logo and an iDude Mascot
• The 2 Most Important Branding Questions You Could Ever Answer
• 20 Things Financial Institutions Should Do (But Don’t)