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Podcast: Jeffry Pilcher on financial branding, naming

January 5, 2009

Late last month, Tim McAlpine over at Currency Marketing conducted a 40-minute podcast interview with Jeffry Pilcher, the editor/founder here at The Financial Brand. Advice and comments on financial branding follow a 12-minute professional biography. Topics include:

PROFESSIONAL BIOGRAPHY:

  • College years, and how beer shaped my career
  • The influence of Apple’s Macintosh computer
  • Starting and running Sharp Advertising
  • Working at Weber Marketing Group
  • Highs, lows and challenges of working in financial branding

LOOKING AT 5 OF THE 7 DEADLY BRANDING SINS:

  • Delusions of Brandeur
  • Toxic Sameness
  • LCD Syndrome
  • Criminal Neglect
  • Cosmetic Fixation

ABOUT THE FINANCIAL BRAND & ICONIQ:

ONLINE BUSINESS REPORT – “GROWING DEPOSITS”:

  • What the report is about and why I wrote it
  • A reference handbook for constructing a deposit-building campaign

You can listen to the podcast here (over at Currency).

For anyone interested, there are more pictures of my last fishing trip to Alaska that is mentioned a couple times in the podcast.



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One Response

  1. Morriss Partee:

    Twas great to get to know you a little bit better, Jeffry. Good job with the interview, keep up the good work with this blahg, and best wishes in all of your endeavors.

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