2008: The Year in Review
December 31, 2008 | Subscribe Free
What do you want
to see more of
in 2009 from
The Financial Brand?
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in the comments below.
The 10 most-read stories at The Financial Brand in 2008 are (in order):
- Dallas credit union to launch Young & Free knockoff
- The Biggest List of Financial Slogans Ever
- When will the media’s infatuation with credit unions end?
- Credit union checking promo exploits ‘LOLCats’
- BNZ’s “Out of the Box” brand
- The media falls in love with credit unions
- The Top 50 Most Distinctive Credit Union Names
- 2008 credit union marketing budgets – too much, too little
- Don’t throw the TARP on credit unions
- Merged bank uses guerilla tactics to launch new brand
This year, The Financial Brand published 312 articles that were read a total of over 100,000 times, including
- 39 articles about branding, and 24 about marketing
- 46 different ad campaigns and 23 promotions
- 26 bank name changes and 23 credit union name changes
- 34 branch projects
- 16 articles looked at Gen-Y and Web 2.0 initiatives
Other facts and stats about The Financial Brand in 2008:
- One-half of The Financial Brand’s readers subscribes by RSS, the other half subscribes via the weekly bulletin.
- Over 500 new subscribers were added between May and December
- The average reader typically looks at 3 articles each visit
- There was a total of 535 reader comments
This article © 2012 by The Financial Brand and may not be reproduced.
Related Articles From The Financial Brand:
- Death Panel for America’s Smallest Credit Unions?
- Study Raises New Questions About Bank Transfer Day Fee-asco
- How Many Facebook Fans Can Financial Institutions Expect
- Banking Consumers Getting More Mobile and More Digital
Thanks for all the hard work this year keeping the Financial Brand updated and fresh. One of the top ad/branding based online publications out there for the financial world. Hope and expect to see more of the same next year.
Matt
Congratulations on a fantastic first year. Your hard work is really appreciated.
Thanks for your feedback guys! It’s been hard work, but a fun first year.
Thanks for a year of great content. We often tweet about your posts on our agency Twitter page. As a Gen Yer, our financial clients are always looking for ways to further connect with my generation and how to incorporate social media into their marketing initiatives. It’s great to see these topics touched on here.
To 2009 on the Financial Brand–congrats!
Meagan
Thanks Meagan!