Six Meaty Reports You Should Check Out
Financial Foresight: New Directions and
Opportunities in Visual Communications
This 52-page report from Getty Images, the world’s largest provider of stock photos, looks at the visual trends emerging in the new world of financial marketing. Getty predicts that risk will become a major theme played out in advertising over the next 18 months, and consumers will be increasingly attracted to images picturing balance, anchorage and security. The report includes dozens of ad examples from financial institutions like BECU, WaMu, Mastercard, NatWest, Visa, Citibank, KeyBank, HSBC, and many more. Download the report free here.
Marketsmarts: Social Media
An organization in the Canadian credit union industry examines how several financial institutions have embraced social media and expanded beyond traditional marketing and have successfully engaged consumers to think beyond rates and fees. This 25-page report includes case studies from TD Money Lounge, Vancity’s Change Everything, Verity Credit Union’s Our Voices, and Young & Free Alberta. Download the report free here.
Credit Unions & Social Media: Engaging Young Adults
A 19-page report from Filene, a progressive credit union think tank, looks at trends in social media and how it is growing to become a powerful marketing tool. includes stats, research and graphs. Register and download the report here.
The First Credit Card
Another 9-page report from Filene. It explores the challenges and rewards involved in young adult credit card programs at credit unions. Register and download the report here.
Market Messaging During The Financial Crisis
Corporate Insight, a financial services research firm, looks at over 100 direct mail pieces from investment firms in October and early November, analyzing both the message and the medium. This 21-page report includes a number of examples from firms such as Fidelity, RBC, Oppenheimer and more. Download the report for free here.
Growing Deposits in the Digital Age
This new Online Banking Report sells for $595, but it’s worth it. Authored by Jeffry Pilcher, the editor here at The Financial Brand, the report includes 72 pages of ideas, tactics, and strategies to grow retail deposits while building your brand in 2009. Includes over 40 examples. Online Banking Report subscribers may download the report here free of charge. Others may purchase it here.
This article © 2012 by The Financial Brand and may not be reproduced.
Related Articles From The Financial Brand:
- Banking Ranks #3 Most Active Industry in Social Media
- Will Customers Freak Out If You Kill Free Checking?
- Deposit Growth Outlook Not So Rosy in 2011
- Checking Study Confirms Trends, Raises Questions
Thanks for the shout-out on the Filene reports, Jeffry. Thanks also for the nod to the Getty report. Once again, you’re sharing stuff I definitely wouldn’t have seen otherwise.
And again, you’re welcome
I didn’t know what to make of the Getty report. I definitely found it interesting, if for no other reason than it is chalk full of financial ads. Some of the visual strategies it explored felt a too slick, over-produced, fancy agency design.
Yo Jeffery… Kudos… I love the Getty report.. I still need to read the others. But I am excited to read soon. Thank you all your intelligent work.