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	<title>Comments on: Hopefully You Didn&#8217;t Get This Bank&#8217;s Cheap Gifts</title>
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	<description>Ideas and insights for financial marketers.</description>
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		<title>By: FirstBank uses QR codes in a ‘novel’ giveaway &#124; The Financial Brand: Marketing Insights for Banks &#38; Credit Unions</title>
		<link>http://thefinancialbrand.com/3943/firstbank-cheap-gifts/comment-page-1/#comment-13234</link>
		<dc:creator>FirstBank uses QR codes in a ‘novel’ giveaway &#124; The Financial Brand: Marketing Insights for Banks &#38; Credit Unions</dc:creator>
		<pubDate>Wed, 20 Oct 2010 08:02:43 +0000</pubDate>
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		<description>[...] “helpful” FirstBank campaigns have included free mock holiday gifts, free thumbless gloves for mobile banking skiers, an airport treadmill to tire out traveling [...]</description>
		<content:encoded><![CDATA[<p>[...] “helpful” FirstBank campaigns have included free mock holiday gifts, free thumbless gloves for mobile banking skiers, an airport treadmill to tire out traveling [...]</p>
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		<title>By: The Financial Brand &#187; Blog Archive &#187; Bank woos small businesses with free marketing</title>
		<link>http://thefinancialbrand.com/3943/firstbank-cheap-gifts/comment-page-1/#comment-2298</link>
		<dc:creator>The Financial Brand &#187; Blog Archive &#187; Bank woos small businesses with free marketing</dc:creator>
		<pubDate>Wed, 20 May 2009 11:26:19 +0000</pubDate>
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		<description>[...] The campaign is by TDA Advertising &amp; Design out of Boulder. This isn&#8217;t the first time The Financial Brand has written about TDA&#8217;s work for FirstBank. Last year, there were two articles, one about a clever campaign focused on the bank&#8217;s online security, and the other about a cheeky holiday promotion. [...]</description>
		<content:encoded><![CDATA[<p>[...] The campaign is by TDA Advertising &amp; Design out of Boulder. This isn&#8217;t the first time The Financial Brand has written about TDA&#8217;s work for FirstBank. Last year, there were two articles, one about a clever campaign focused on the bank&#8217;s online security, and the other about a cheeky holiday promotion. [...]</p>
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