Hopefully You Didn’t Get This Bank’s Cheap Gifts
Did you get a lame gift for Christmas this year? If you got a phony jar of homemade jam, a fake star adoption certificate, or a cheap computer printout of a seascape, you can thank FirstBank.
The bank’s holiday-themed campaign offered cheapskate gift ideas to mall shoppers in three states: Colorado, California and Arizona. People were encouraged to take pictures of the bank’s posters with their cell phones, then print the images out at home to make ultra-cheap holiday gifts.
The tongue-in-cheek brand awareness and image campaign bears the theme, “We’re here to help you save.”
Earlier this year, First Bank ran a campaign about “Secure Online Banking.”
FirstBank is Colorado’s largest locally-owned bank, with assets of $8 billion and additional locations in California and Arizona.
Agency: TDA Advertising & Design
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This article © 2012 by The Financial Brand and may not be reproduced.
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