Hopefully you didn’t get this bank’s cheap gifts
Did you get a lame gift for Christmas this year? If you got a phony jar of homemade jam, a fake star adoption certificate, or a cheap computer printout of a seascape, you can thank FirstBank.
The bank’s holiday-themed campaign offered cheapskate gift ideas to mall shoppers in three states: Colorado, California and Arizona. People were encouraged to take pictures of the bank’s posters with their cell phones, then print the images out at home to make ultra-cheap holiday gifts.
The tongue-in-cheek brand awareness and image campaign bears the theme, “We’re here to help you save.”
Earlier this year, First Bank ran a campaign about “Secure Online Banking.”
FirstBank is Colorado’s largest locally-owned bank, with assets of $8 billion and additional locations in California and Arizona.
Agency: TDA Advertising & Design
Click on images to enlarge.
Previous related stories from The Financial Brand:
- Bank gets over 500 customers in its ads
- Bank woos small businesses with free marketing
- Beneficial Bank’s brand campaign is “Starting Now”
- Merged bank uses guerilla tactics to launch new brand
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Filed Under: Advertising, Branding
May 20th, 2009 at 4:26 am
[...] The campaign is by TDA Advertising & Design out of Boulder. This isn’t the first time The Financial Brand has written about TDA’s work for FirstBank. Last year, there were two articles, one about a clever campaign focused on the bank’s online security, and the other about a cheeky holiday promotion. [...]