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Growing Deposits in the Digital Age

December 29, 2008

Growing Deposits in the Digital Age. That’s the title of this Online Banking Report, authored by your host and editor here at The Financial Brand, Jeffry Pilcher. The report includes 72 pages of ideas, tactics, and strategies to grow retail deposits while building your brand:

  • Customizable accounts
  • Debit savings rewards
  • DIY online-only accounts
  • Gen-Y checking
  • Green banking
  • Instant online depositing
  • Mobile savings apps & online widgets
  • Rewards checking
  • Savings automation & incentives
  • Social savings contests
  • Sweepstakes & giveaways
  • Social “friends & family” savings

Deposits are highly fluid right now, and consumers are moving their money at a record pace. Arm yourself with the tools and tricks you need to win more than your competitors.

This research is available exclusively from Online Banking Report and is a must-read for any financial institution. It can be downloaded immediately after purchase at www.onlinebankingreport.com. Online Banking Report subscribers may download the report here free of charge. Others may purchase it here.

Examples Provided:
Amplify FCU, Apple FCU, BancVue, Bank of America, Citizens Bank, Colorado United Credit Union, Compass Bank, Dort FCU, DriveUp Savings, Elevations Credit Union, Fidelity National Card Services (FIS), Fifth Third Bank, First National Bank of Omaha (FNBO), FirstROI, Frost Bank, GTE FCU, HSBC Direct, ICONiQ, ING Direct (US & Canada), Members Credit Union, Meriwest Credit Union, MoneyAisle (NeoSaej), Oregon Community Credit Union, Pemco Technologies, Pennsylvania State Employees Credit Union (PSECU), PNC Bank, Purdue Employees FCU, Rennhack Marketing Systems (RMS), Scotiabank, Servus Credit Union (Common Wealth Credit Union), SharePlus Bank, SmartyPig, SunTrust, Union Bank & Trust, USA Federal Credit Union, Vancity, Verity Credit Union, Virgin Money (South Africa), Wachovia, West Bank, WorkTank, Zions Direct.



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5 Responses

  1. The Financial Brand » Blog Archive » Podcast: Jeffry Pilcher on financial branding, naming:
    January 6th, 2009 at 7:35 am

    [...] the report is about and why I wrote [...]

  2. The Financial Brand » Blog Archive » Shoot for the Loot: RBC Bank’s ‘March Madness’ promo:
    January 13th, 2009 at 12:04 am

    [...] To see more ways sweepstakes can be integrated into your deposit-building initiatives in 2009, check out this invaluable 72-page reference manual, Growing Deposits in the Digital Age. [...]

  3. The Financial Brand » Blog Archive » Your deposits are up. So what?:
    January 14th, 2009 at 4:23 am

    [...] How much more could you be gaining if you had an aggressive deposit growth strategy? [...]

  4. The Financial Brand » Blog Archive » In brief: snapshots and stories of interest:
    January 28th, 2009 at 6:54 am

    [...] deposits including 188 new accounts, totaling $266,000 in coins. This is perhaps the most unusual deposit promotion to come around in quite a [...]

  5. The Financial Brand » Blog Archive » Exploiting mergers for fun and profit:
    January 30th, 2009 at 9:51 am

    [...] Check: In the war for deposits, there are no prisoners. You gotta go for the jugular. Snag every deposit dollar you can. No one will fault you for taking advantage of the [...]

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