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Branding briefs for March 22, 2008

March 22, 2008

Netbanker: Only 263 daily users of Facebook for financial purposes

It’s Just Business: Credit unions chisel away at bank’s dominance of business lending

Dig This: Gonzobanker tells you why your financial brand needs ‘diggers’

Chuck Talks: Schwab’s “It’s People’s Money” campaign addresses dour economy

He’s With Me: Wachovia reassures customers as it phases out ‘A.G. Edwards’ name

Hoopty Love: An unusual auto loan promotion grows bigger

Getting Hits: Why you need a Wikipedia entry and how to go about it

Hi, My Name Is: ‘RidgeWorth Capital’ becomes new name of SunTrust unit

Third Time for Charms: Bellco CU sponsors huge St. Paddy’s Day parade for 3rd year

Book ‘Em: A Canadian CU writes a book for members on maximizing charitable donations

Bad Sign: City council vetoes one CU’s plans for a really big sign with its new logo

Chasing ATMs: Gas station franchise sells ATM branding rights to Chase

SignING Off: ING email to customers signed by ‘The CEO of Saving’



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