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Top 100 Hottest Bank & Credit Union YouTube Channels

The top 100 financial institutions on YouTube ranked by the most new video views in the first quarter of 2014. If you think your bank or credit union should be listed here and it isn’t, please click here.

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The Top 100 Most-Watched Financial Institutions on YouTube in Q1 2014

# Financial
Institution
Type Area New Views
in Q1 2014
All-Time
YouTube Views
Subscribers
1 BofA Bank USA +5,412,782 19,852,489 7,442
2 Wells Fargo Bank USA +3,971,243 21,800,056 6,818
3 USAA Bank USA +3,299,382 10,631,099 5,888
4 Chase Bank USA +3,061,405 3,184,652 2,450
5 CIBC Bank CAN +2,384,931 3,252,647 742
6 Citi Bank USA +2,101,805 8,104,758 4,868
7 Goldman Sachs Bank USA +1,257,407 2,157,266 6,916
8 Kotak Mahindra Bank IN +1,067,704 3,466,438 1,028
9 BNZ Bank NZ +696,684 2,428,171 335
10 Allied Irish Bank Bank IE +639,756 1,139,809 812
11 Ally Bank Bank USA +628,018 2,826,829 1,474
12 Regions Bank USA +588,803 831,343 350
13 RAKBANK Bank UAE +557,448 827,420 443
14 HDFC Bank IN +454,514 864,313 1,345
15 HSBC Bank UK +428,547 3,571,845 6,573
16 Nedbank Bank SA +403,929 724,870 306
17 Credit Suisse Bank CH +385,295 11,007,722 3,911
18 Standard Chartered Bank UK +347,701 4,370,137 846
19 ICICI Bank Bank IN +344,542 1,507,912 1,508
20 FNB Bank SA +341,231 1,699,827 1,568
21 Westpac Bank AUS +318,571 899,570 885
22 Navy CU USA +270,774 730,707 309
23 ANZ Bank AUS +237,035 765,438 704
24 RBS Bank UK +231,126 625,394 269
25 United Bank
for Africa
Bank NIG +224,403 290,328 257
26 Westpac (NZ) Bank NZ +171,750 603,782 410
27 Santander (UK) Bank UK +105,013 2,334,819 1,031
28 Capitec Bank SA +90,128 122,935 154
29 Silicon Valley Bank Bank USA +88,871 691,832 2,959
30 Grow Financial CU USA +87,856 113,041 103
31 Virgin Money Bank UK +77,810 832,759 795
32 Servus CU CAN +75,917 564,557 132
33 DBS Bank SG +63,464 366,884 678
34 Advia CU USA +62,549 82,186 14
35 Emirates NBD Bank UAE +58,570 2,599,402 1,387
36 US Bank Bank USA +54,674 562,116 515
37 Washington Federal Bank USA +43,491 118,551 12
38 Bank of the West Bank USA +35,464 370,789 283
39 Vantage (MO) CU USA +34,708 88,498 138
40 Webster Bank USA +32,328 32,328 55
41 First Direct Bank UK +30,274 651,222 358
42 Innovations CU USA +29,825 126,446 71
43 RBC Bank CAN +24,034 794,305 536
44 Standard Bank Bank SA +22,366 207,468 670
45 Axis Bank IN +21,060 1,217,670 1,255
46 Nationwide
Building Society
CU UK +20,541 549,844 369
47 ING Direct Bank CAN +19,655 1,297,137 1,167
48 Vancity CU CAN +19,199 239,989 246
49 Bank of Ireland Bank IE +19,008 86,392 245
50 Mountain America CU USA +18,076 43,124 43
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# Financial
Institution
Type Area New Views
in Q1 2014
All-Time
YouTube Views
Subscribers
51 Investec Bank SA +17,439 297,032 387
52 Polish CU CAN +17,225 223,214 146
53 Idaho Central CU USA +15,124 36,351 22
54 Synergy CU CAN +14,793 103,392 25
55 Kiwibank Bank NZ +14,078 300,714 138
56 OCBC Bank SG +13,901 445,951 278
57 IDBI Bank IN +13,714 181,312 6,105
58 Elevations CU USA +13,219 199,364 68
59 Missouri CU USA +12,686 28,254 10
60 Michigan First CU USA +12,316 79,845 193
61 Zions Bank Bank USA +12,078 72,446 195
62 Logix CU USA +11,642 202,830 77
63 Fort Knox CU USA +11,622 11,622 13
64 UBS Bank UK +10,985 72,395 693
65 Associated Bank Bank USA +10,787 332,699 141
66 FirstBank Bank NIG +9,920 60,503 443
67 Bank of Melbourne Bank AUS +8,618 29,287 86
68 RBS Citizens Bank USA +8,279 8,700 43
69 TD Bank Bank USA +8,201 109,555 374
70 Community
Choice (IA)
CU USA +8,200 12,185 12
71 Stanford CU USA +6,961 36,994 69
72 Coastal CU USA +6,932 9,171 21
73 First Tennessee Bank USA +6,905 25,256 67
74 SkyBank Bank NIG +6,771 12,919 77
75 Baxter CU USA +6,049 44,337 126
76 Consumers (MI) CU USA +6,004 41,422 32
77 Susquehanna Bank Bank USA +5,883 49,016 51
78 Bellco (CO) CU USA +5,358 89,702 159
79 First Tech CU USA +5,293 342,942 92
80 RaboDirect Bank IE +5,115 288,083 154
81 American Heritage CU USA +5,000 5,000 0
82 GT Bank Bank NIG +4,875 298,440 691
83 Community
Financial (MO)
CU USA +4,852 4,852 37
84 Bendigo Bank AUS +4,741 17,809 101
85 BB&T Bank USA +4,426 13,136 125
86 ING Groep Bank NL +4,261 645,452 0
87 Spokane Teachers CU USA +4,172 98,804 32
88 BBVA Compass Bank USA +3,950 25,846 108
89 National Bank
of Canada
Bank CAN +3,933 73,248 87
90 MAX CU USA +3,796 16,578 26
91 AffinityPlus CU USA +3,722 66,257 39
92 TCF Bank USA +3,456 12,013 11
93 Desert Schools CU USA +3,138 8,645 17
94 FirstBank Bank USA +3,132 53,258 74
95 CIT Group Bank USA +3,116 48,644 112
96 CoastHills CU USA +3,094 17,826 50
97 1st Mariner Bank Bank USA +3,077 54,793 15
98 First National
of Omaha (NE)
Bank USA +3,045 18,981 147
99 Coast Capital CU CAN +3,035 56,344 52
100 Bank of Queensland Bank AUS +2,912 320,977 63

Note: All data covers social media activity through January, February and March 2014. Data is collected on the final day of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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