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Power 100 Social Media Rankings for Banks

The top 100 banks using Facebook, Twitter and YouTube ranked by their Power 100 score for the first quarter of 2014. If you think your bank or credit union should be listed here and it isn’t, please click here.

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The Financial Brand enables Power 100 users to rank banks and credit unions by their overall level of social media activity. These rankings are based on a score calculated in the following manner:

  • 1 point for every 1,500 Facebook ‘Likes’
  • 1 point for [Facebook ‘Talking About’] x [Facebook Engagement Rate] ÷ 20
  • 1 point for every 500 Twitter followers
  • 1 point for every 1,000 tweets sent
  • 1 point for every 15,000 YouTube video views
  • 1 point for every 50 YouTube subscribers

While the system is subjective, it has been carefully weighted (1) to adjust for the relative value of each social channel, (2) based on the range and averages for the financial industry, and (3) to adjust for the ease/difficulty of growing an audience in each channel.

Related Power 100 Rankings for This Quarter:

MailingLists.com | Verified UCC Data From D&B

The Top 100 Banks Using Social Media

# Bank Facebook
Likes
New Likes
in Q1 2014
Twitter
Followers
New Followers
in Q1 2014
YouTube
Views
New Views
in Q1 2014
1 BofA 1,662,844 +181,443 278,000 +32,793 19,852,489 +5,412,782
2 Chase 3,739,196 -15,709 23,300 +1,024 3,184,652 +3,061,405
3 Capital One 2,929,888 +12,615 87,600 +2,879 2,547,028 -100,223
4 Wells Fargo 634,345 +29,550 83,100 +13,832 21,800,056 +3,971,243
5 ICICI Bank 2,908,320 +300,276 12,900 +1,643 1,507,912 +344,542
6 Citi 989,422 +61,518 265,000 +45,385 8,104,758 +2,101,805
7 Axis 2,235,869 +309,468 17,300 +7,576 1,217,670 +21,060
8 HDFC 2,215,738 +295,234 12,800 +1,178 864,313 +454,514
9 GT Bank 1,753,417 +225,640 120,000 +33,771 298,440 +4,875
10 USAA 642,064 +30,197 64,700 +5,747 10,631,099 +3,299,382
11 Credit Suisse 66,005 +2,979 52,600 +14,624 11,007,722 +385,295
12 E*TRADE Bank 75,356 +1,935 12,000 +58 2,678,771 -6,203,603
13 FNB 507,956 +61,893 36,800 +2,646 1,699,827 +341,231
14 Barclays 509,873 +30,205 26,700 +5,159 3,938,888 -93,816
15 IDBI 801,367 +6,120 10,900 +988 181,312 +13,714
16 Commonwealth 540,144 +16,284 33,200 +4,215 2,111,988 -430,635
17 Kotak Mahindra 201,544 +51,338 100,000 +12,451 3,466,438 +1,067,704
18 Goldman Sachs 30,145 -2 144,000 +30,974 2,157,266 +1,257,407
19 Scotiabank 365,590 +47,367 34,600 +5,169 2,973,096 -4,529,216
20 HSBC 154,178 +474 8,581 +1,293 3,571,845 +428,547
21 Natwest 152,075 +8,481 32,000 +2,599 3,283,350 -300,284
22 Standard Chartered 209,629 +64,388 24,800 +1,937 4,370,137 +347,701
23 TD Bank 496,773 +66,349 23,700 +1,889 109,555 +8,201
24 CIBC 190,777 +28,339 25,200 +14,598 3,252,647 +2,384,931
25 United Bank for Africa 477,833 +150,116 5,409 +1,051 290,328 +224,403
26 Ally Bank 136,339 +13,214 15,500 +803 2,826,829 +628,018
27 Bank of the Philippine Islands 445,844 +30,473 17,700 +2,036 146,749 +769
28 PNC 160,510 +2,740 10,500 +762 3,212,754 -1,053,770
29 Emirates NBD 186,314 +16,682 +0 2,599,402 +58,570
30 NAB 123,218 +1,951 23,700 +2,364 2,128,458 -330,744
31 FirstBank 307,498 +25,053 34,200 +7,763 60,503 +9,920
32 Santander (UK) 125,631 -359 1,983 +446 2,334,819 +105,013
33 RBC 208,887 +37,216 13,800 +5,677 794,305 +24,034
34 RAKBANK 115,319 +7,360 28,000 +1,544 827,420 +557,448
35 ASB 124,342 +16,885 11,400 +590 458,449 -120,249
36 BNZ 23,989 +2,348 9,230 +573 2,428,171 +696,684
37 Westpac 115,644 +4,199 21,900 +2,426 899,570 +318,571
38 DBS 189,209 +50,265 5,514 +818 366,884 +63,464
39 Absa 154,498 +3,673 14,700 +2,000 390,003 -67,264
40 ANZ 89,466 +20,821 24,700 +8,099 765,438 +237,035
41 Nedbank 76,305 +13,338 20,000 +2,658 724,870 +403,929
42 US Bank 162,093 +12,314 10,300 +3,479 562,116 +54,674
43 ING Direct 31,707 +639 15,200 +463 1,297,137 +19,655
44 Allied Irish Bank 933 -24,242 21,100 +5,091 1,139,809 +639,756
45 SkyBank 165,545 +43,241 4,484 +998 12,919 +6,771
46 Regions 60,485 +2,683 10,500 +903 831,343 +588,803
47 Capital One 360 68,951 +879 42,100 -268 deleted N/A
48 Silicon Valley Bank 2,751 +163 10,600 +1,052 691,832 +88,871
49 OCBC 114,846 +21,664 7,579 +1,997 445,951 +13,901
50 Virgin Money 18,513 +585 20,400 +3,426 832,759 +77,810
Raddon | Strategic Consulting Solutions
# Bank Facebook
Likes
New Likes
in Q1 2014
Twitter
Followers
New Followers
in Q1 2014
YouTube
Views
New Views
in Q1 2014
51 Standard Bank 37,843 +2,273 23,200 +3,374 207,468 +22,366
52 Simple 46,864 +15,156 36,800 +2,717 +0
53 Capitec 106,214 +9,399 9,345 +792 122,935 +90,128
54 UBS 21,332 +2,730 37,100 +12,802 72,395 +10,985
55 Fifth Third 59,455 +17,417 14,600 +8,635 10,087 -995,627
56 Access Bank 103,700 +15,237 10,500 +2,728 +0
57 SunTrust 33,935 +9,545 4,811 +366 75,747 -7,591
58 RBS 31,547 +2,366 4,987 +780 625,394 +231,126
59 First Direct 29,163 +598 3,336 +395 651,222 +30,274
60 BMO Harris 45,656 +8,189 2,382 +325 517,936 -245,559
61 BBVA Compass 87,910 +988 6,341 +462 25,846 +3,950
62 State Bank of India 68,742 N/A 7,333 N/A 30,325 N/A
63 Westpac (NZ) 26,002 +730 3,686 +239 603,782 +171,750
64 ING Groep 17,949 +5,318 10,500 +1,095 645,452 +4,261
65 ING Vysya 106,889 +8,379 190 +54 5,853 +376
66 UBank 30,412 +5,824 7,917 +520 216,166 -121,487
67 Bank of the West 34,608 +1,427 5,538 +233 370,789 +35,464
68 RaboDirect 9,508 +167 15,000 +4,090 288,083 +5,115
69 Union 31,622 +890 8,860 +490 240,389 -142,051
70 RBS Citizens 42,831 +3,407 9,357 +749 8,700 +8,279
71 Investec 16,335 +388 8,366 +727 297,032 +17,439
72 Wema 55,448 +13,956 6,875 +259 1,479 +214
73 Bank of Montreal 58,254 +2,075 13 -9,921 40,480 -43,122
74 NetSpend 37,332 +3,205 7,086 +348 32,291 +2,204
75 M&T Bank 55,314 +5,140 3,931 +365 +0
76 Kiwibank 19,170 +1,653 5,375 +357 300,714 +14,078
77 Umpqua 32,726 +5,212 4,386 +270 31,622 N/A
78 Co-Operative Bank 36,481 +4,245 8,299 +582 25,612 +191
79 Bankwest 33,939 +7,359 5,711 +331 16,933 +841
80 Huntington 37,439 +796 5,587 +419 11,855 -1,832
81 Bank of Queensland 11,396 +5,334 2,937 +237 320,977 +2,912
82 PC Financial 38,155 +2,553 4,381 +539 +0
83 Bank of Ireland 5,507 +897 6,260 +1,427 86,392 +19,008
84 Bank of Melbourne 31,355 +620 3,028 +265 29,287 +8,618
85 Associated Bank 3,540 +395 1,683 +168 332,699 +10,787
86 Coutts 3,582 +217 11,200 +521 21,439 +1,523
87 National Bank
of Canada
26,911 +1,300 2,617 +741 73,248 +3,933
88 Lloyds 48,230 +4,122 24 +6 deleted N/A
89 GoBank 37,651 +17,789 1,665 +91 0 +0
90 Bank of Hawaii 19,747 +1,424 4,889 +477 13,267 +2,070
91 Zions Bank 19,884 +1,024 1,642 +86 72,446 +12,078
92 Santander (US) 32,913 +8,598 1,770 +1,345 +0
93 Bank of Ann Arbor 21,974 -230 2,724 +240 39,136 +1,572
94 AFB 36,682 +1,330 874 -424 +0
95 FirstBank 28,031 +2,346 745 +75 53,258 +3,132
96 Arvest Bank 19,538 +960 4,569 +158 +0
97 BB&T 30,484 +9,942 +0 13,136 +4,426
98 Nevada State Bank 22,936 -103 948 +40 34,663 +1,832
99 Popular
Community Bank
16,324 +48 4,702 -307 5,477 +662
100 First Tennessee 16,970 +385 2,160 +232 25,256 +6,905

Note: All data covers social media activity through January, February and March 2014. Data is collected on the final day of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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