Comments on: Is HSBC’s Position as a ‘Worldwide Local Bank?’ Even Possible?

By: The Financial Brand » Blog Archive » HSBC microsite: ‘Join the Values Conversation’

Tue, 01 Sep 2009 16:25:27 +0000

[...] has been positioning itself as “The World’s Local Bank” for a few years now. The Soapbox campaign is part of what the bank calls “an ongoing [...]

By: The Financial Brand » Blog Archive » HSBC: ‘Different Points of Value’

Mon, 06 Jul 2009 11:23:00 +0000

[...] has been positioning itself as the “worldwide local bank” for a while now. They are a bank that takes pride in understanding the subtleties of cultural [...]

By: The Financial Brand » Blog Archive » The Biggest List of Financial Slogans Ever

Tue, 21 Oct 2008 23:09:56 +0000

[...] HSBC – The world’s local bank. « ARTICLE » [...]

By: Mark McSpadden

Mark McSpadden — Fri, 07 Mar 2008 02:08:41 +0000

I love this spot! (Ok a lot of it has to do with the fact that I’ve been to Thailand and have experienced that part of their culture.) What is conveys to me as a consumer is that HSBC is not only a bank big enough to take me worldwide, but also “in tune” enough to help me once I get there.