Comments on: Canadian Credit Union Goes Fully Guerilla http://thefinancialbrand.com/3745/firstontario-guerilla-campaign/ Ideas and insights for financial marketers. Thu, 09 Feb 2012 12:47:13 +0000 hourly 1 http://wordpress.org/?v= By: 15 of the Best Guerilla Promotions in Banking | The Financial Brand: Marketing Insights for Banks & Credit Unions http://thefinancialbrand.com/3745/firstontario-guerilla-campaign/comment-page-1/#comment-26768 15 of the Best Guerilla Promotions in Banking | The Financial Brand: Marketing Insights for Banks & Credit Unions Thu, 16 Dec 2010 17:08:02 +0000 http://thefinancialbrand.com/?p=3745#comment-26768 [...] FirstOntario Credit Union recently launched a classic guerilla marketing campaign to reinforce a message of safety and strength. FirstOntario placed everyday items — such as bikes, park benches, fire hydrants and bubble wrap — in unexpected ways around key communities to drive home the message that the credit union’s short-term investments are “Extra safe.” READ MORE [...] [...] FirstOntario Credit Union recently launched a classic guerilla marketing campaign to reinforce a message of safety and strength. FirstOntario placed everyday items — such as bikes, park benches, fire hydrants and bubble wrap — in unexpected ways around key communities to drive home the message that the credit union’s short-term investments are “Extra safe.” READ MORE [...]

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