Comments on: Merged Bank Uses Guerilla Tactics to Launch New Brand http://thefinancialbrand.com/3672/td-bank-brand-campaign/ Ideas and insights for financial marketers. Wed, 22 May 2013 19:33:28 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Credit Unions, Here’s That Awareness Campaign Everyone’s Been Waiting For | The Financial Brand: Marketing Insights for Banks & Credit Unions http://thefinancialbrand.com/3672/td-bank-brand-campaign/#comment-32814 Credit Unions, Here’s That Awareness Campaign Everyone’s Been Waiting For | The Financial Brand: Marketing Insights for Banks & Credit Unions Tue, 27 Sep 2011 07:02:14 +0000 http://thefinancialbrand.com/?p=3672#comment-32814 [...] away umbrellas on rainy [...]

]]> By: Random Acts of Kindness: Small Investments, BIG Returns « The Marketing Innovation Blog http://thefinancialbrand.com/3672/td-bank-brand-campaign/#comment-31725 Random Acts of Kindness: Small Investments, BIG Returns « The Marketing Innovation Blog Thu, 04 Aug 2011 12:36:48 +0000 http://thefinancialbrand.com/?p=3672#comment-31725 [...] -Banking: TD Bank played off of its “America’s Most Convenient Bank” tagline during its Random Acts of Convenience campaign where random consumers were given complimentary TD Bank-branded cups of coffee, umbrellas on rainy days, pizza and laundry delivered to doors and more. [...]

]]> By: 15 of the Best Guerilla Promotions in Banking | The Financial Brand: Marketing Insights for Banks & Credit Unions http://thefinancialbrand.com/3672/td-bank-brand-campaign/#comment-26774 15 of the Best Guerilla Promotions in Banking | The Financial Brand: Marketing Insights for Banks & Credit Unions Thu, 16 Dec 2010 17:25:24 +0000 http://thefinancialbrand.com/?p=3672#comment-26774 [...] In TD’s “Random Acts of Convenience” initiative, the bank gave away free umbrellas, cups of coffee, premium shopping bags and gift wrapping during the holidays. They delivered pizzas and did people’s laundry, also for free. One lucky winner could choose a free personal chef, chauffeur or house cleaner for a year. The bank regularly gives away suckers and dog treats. READ MORE [...]

]]> By: The Financial Brand » Blog Archive » Guerilla good deeds promote new branch http://thefinancialbrand.com/3672/td-bank-brand-campaign/#comment-3363 The Financial Brand » Blog Archive » Guerilla good deeds promote new branch Tue, 17 Nov 2009 16:31:39 +0000 http://thefinancialbrand.com/?p=3672#comment-3363 [...] TD Bank – “Random Acts of Convenience” Street teams called “Convenience Crews” conduct “Random Acts of Convenience” in NYC and Philadelphia to announce TD’s takeover of Commerce Bank in that area. [...]

]]> By: The Financial Brand » Blog Archive » 2008: The Year in Review http://thefinancialbrand.com/3672/td-bank-brand-campaign/#comment-1301 The Financial Brand » Blog Archive » 2008: The Year in Review Wed, 31 Dec 2008 19:34:37 +0000 http://thefinancialbrand.com/?p=3672#comment-1301 [...] Merged bank uses guerilla tactics to launch new brand [...]

]]> By: Jeffry Pilcher http://thefinancialbrand.com/3672/td-bank-brand-campaign/#comment-1231 Jeffry Pilcher Wed, 10 Dec 2008 20:11:49 +0000 http://thefinancialbrand.com/?p=3672#comment-1231 Good question. Here’s at least a partial answer:
http://sol4.gsp.sk1.yahoo.com/tdbankgiftfinder/

]]> By: Stephanie http://thefinancialbrand.com/3672/td-bank-brand-campaign/#comment-1229 Stephanie Wed, 10 Dec 2008 18:59:06 +0000 http://thefinancialbrand.com/?p=3672#comment-1229 I’m curious, what is “gift consulting”?
“Hey, your wife needs a ….!” or “No sir, you probably can’t afford that new…”

]]> By: Tim McAlpine http://thefinancialbrand.com/3672/td-bank-brand-campaign/#comment-1206 Tim McAlpine Wed, 10 Dec 2008 00:24:46 +0000 http://thefinancialbrand.com/?p=3672#comment-1206 Wow. What a huge campaign with some very clever elements. Any idea on the budget?

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