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Top 100 Most Liked Banks on Facebook

The top 100 banks on Facebook ranked by total number of ‘Likes’ for the fourth quarter of 2013. If you think your bank or credit union should be listed and it isn’t, please click here.

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The Top 100 Most ‘Liked’ Banks on Facebook

# Bank Area Total # of
Facebook
‘Likes’
New Facebook
‘Likes’ in the
Last 90 Days
Growth in
‘Likes’ in the
Last 90 Days
Facebook
Engagement
Rate
1 Chase USA 3,754,905 -22,708 -0.6% 0.03%
2 Capital One USA 2,917,273 21,557 0.7% 0.05%
3 ICICI Bank IN 2,608,044 178,586 7.4% 1.43%
4 Axis IN 1,926,401 377,628 24.4% 1.38%
5 HDFC IN 1,920,504 220,398 13.0% 2.70%
6 GT Bank NIG 1,527,777 135,929 9.8% 1.21%
7 BofA USA 1,481,401 291,877 24.5% 1.90%
8 Citi USA 927,904 98,768 11.9% 2.74%
9 IDBI IN 795,247 12,450 1.6% 0.45%
10 USAA USA 611,867 45,203 8.0% 4.26%
11 Wells Fargo USA 604,795 37,017 6.5% 1.90%
12 Commonwealth AUS 523,860 28,960 5.9% 4.64%
13 Barclays UK 479,668 149,538 45.3% 1.99%
14 FNB SA 446,063 32,290 7.8% 1.10%
15 TD Bank USA 430,424 48,925 12.8% 1.06%
16 Bank of the
Philippine Islands
PHP 415,371 79,794 23.8% 1.62%
17 United Bank
for Africa
NIG 327,717 139,466 74.1% 0.29%
18 Scotiabank CAN 318,223 46,095 16.9% 0.51%
19 FirstBank NIG 282,445 10,899 4.0% 4.40%
20 RBC CAN 171,671 27,345 18.9% 0.95%
21 Emirates NBD UAE 169,632 7.52%
22 CIBC CAN 162,438 46,002 39.5% 0.86%
23 PNC USA 157,770 4,191 2.7% 0.40%
24 HSBC UK 153,704 18,307 13.5% 0.13%
25 Absa SA 150,825 19,144 14.5% 0.51%
26 Kotak Mahindra IN 150,206 66,170 78.7% 4.41%
27 US Bank USA 149,779 7,292 5.1% 0.41%
28 Standard Chartered UK 145,241 10,271 7.6% 2.65%
29 Natwest UK 143,594 4,034 2.9% 0.17%
30 DBS SG 138,944 18,063 14.9% 3.12%
31 Santander (UK) UK 125,990 1,827 1.5% 1.49%
32 Ally Bank USA 123,125 13,559 12.4% 4.27%
33 SkyBank NIG 122,304 22,714 22.8% 3.00%
34 NAB AUS 121,267 7,081 6.2% 1.08%
35 Westpac AUS 111,445 27,577 32.9% 1.66%
36 RAKBANK UAE 107,959 13,269 14.0% 0.51%
37 ASB NZ 107,457 19,497 22.2% 9.63%
38 ING Vysya IN 98,510 14,630 17.4% 8.15%
39 Capitec SA 96,815 6,059 6.7% 0.93%
40 OCBC SG 93,182 49,535 113.5% 10.64%
41 Access Bank NIG 88,463 40,435 84.2% 5.78%
42 BBVA Compass USA 86,922 4,841 5.9% 1.91%
43 E*TRADE Bank USA 73,421 1,088 1.5% 0.23%
44 ANZ AUS 68,645 15,720 29.7% 3.32%
45 Capital One 360 USA 68,072 463 0.7% 0.34%
46 Credit Suisse CH 63,026 3,178 5.3% 0.46%
47 Nedbank SA 62,967 20,746 49.1% 4.51%
48 Regions USA 57,802 30,405 111.0% 0.69%
49 Bank of Montreal CAN 56,179 12,195 27.7% 0.55%
50 M&T Bank USA 50,174 47,070 1516.4% 0.41%

Social Media Explorer

# Bank Area Total # of
Facebook
‘Likes’
New Facebook
‘Likes’ in the
Last 90 Days
Growth in
‘Likes’ in the
Last 90 Days
Facebook
Engagement
Rate
51 Lloyds UK 44,108 -21,377 -32.6% 0.65%
52 Fifth Third USA 42,038 3,305 8.5% 9.38%
53 Wema NIG 41,492 1,772 4.5% 0.19%
54 RBS Citizens USA 39,424 15,254 63.1% 6.34%
55 BMO Harris USA 37,467 11,931 46.7% 4.04%
56 Huntington USA 36,643 3,514 10.6% 0.72%
57 PC Financial CAN 35,602 11,339 46.7% 0.31%
58 Standard Bank SA 35,570 10,706 43.1% 0.58%
59 AFB Ghana 35,352 n/a n/a 0.13%
60 NetSpend USA 34,127 2,549 8.1% 1.69%
61 Bank of the West USA 33,181 7,455 29.0% 1.11%
62 Co-Operative Bank UK 32,236 3,068 10.5% 1.28%
63 Simple USA 31,708 9,932 45.6% 2.52%
64 ING Direct CAN 31,068 2,653 9.3% 0.64%
65 Bank of Melbourne AUS 30,735 5,019 19.5% 0.43%
66 Union USA 30,732 704 2.3% 0.98%
67 Goldman Sachs USA 30,147 1,436 5.0% 0.29%
68 RBS UK 29,181 2,888 11.0% 0.59%
69 First Direct UK 28,565 349 1.2% 0.62%
70 Umpqua USA 27,514 6,089 28.4% 2.36%
71 Bankwest AUS 26,580 4,172 18.6% 3.74%
72 FirstBank USA 25,685 3,262 14.5% 1.53%
73 National Bank
of Canada
CAN 25,611 4,892 23.6% 4.62%
74 Westpac (NZ) NZ 25,272 n/a n/a 1.72%
75 Allied Irish Bank IE 25,175 9,662 62.3% 5.82%
76 UBank AUS 24,588 1,045 4.4% 1.60%
77 SunTrust USA 24,390 942 4.0% 1.88%
78 Santander (US) USA 24,315 n/a n/a 13.91%
79 Iberia USA 23,831 1,707 7.7% 4.57%
80 Nevada State Bank USA 23,039 -139 -0.6% 0.20%
81 Bank of Ann Arbor USA 22,204 4,261 23.7% 0.28%
82 BNZ NZ 21,641 1,932 9.8% 0.74%
83 First Financial (IN) USA 21,082 8,887 72.9% 1.88%
84 BB&T USA 20,542 4,117 25.1% 0.93%
85 GoBank USA 19,862 842 4.4% 0.47%
86 Zions Bank USA 18,860 1,546 8.9% 0.80%
87 UBS UK 18,602 n/a n/a 1.55%
88 Arvest Bank USA 18,578 1,291 7.5% 0.37%
89 Bank of Hawaii USA 18,323 1,791 10.8% 1.26%
90 Virgin Money UK 17,928 402 2.3% 1.21%
91 Kiwibank NZ 17,517 759 4.5% 1.06%
92 First Tennessee USA 16,585 1,062 6.8% 1.75%
93 Popular Community Bank USA 16,276 67 0.4% 0.06%
94 Investec SA 15,947 -55,895 -77.8% 0.09%
95 Susquehanna Bank USA 14,710 8,159 124.5% 10.61%
96 KeyBank USA 14,539 2,738 23.2% 0.74%
97 Eastern Bank USA 14,438 444 3.2% 1.05%
98 TSB Bank NZ 13,623 5,820 74.6% 2.20%
99 TCF USA 12,659 689 5.8% 1.88%
100 First Security (AR) USA 12,637 2,915 30.0% 7.03%

Note: All data covers social media activity through October, November and December 2013.

All content © 2017 by The Financial Brand and may not be reproduced by any means without permission.

Digital Banking Report | Challenger Bank Battlefield

Comments

  1. Hello,

    Please look at our organizations Facebook page: https://www.facebook.com/tbcbank
    we have more than 300 000 fans. and in September i tried to register in your ranking, but we are not in your last update.

    Please let me know what to do for take a part in ranking list.

    best regards,

    Liana Siradze

    Digital marketing manager

    JSC TBC Bank

  2. Sorry Liana, the lists are limited to financial institutions that conduct the bulk of their marketing in English.

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