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Power 100 Social Media Rankings for Credit Unions

The top 100 credit unions on Facebook, Twitter and YouTube as ranked by their Power 100 score for the fourth quarter of 2013. If you think your bank or credit union should be listed and it isn’t, please click here.

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social_media_power_100_credit_unionsThe Financial Brand enables Power 100 users to rank banks, credit unions or both by their overall level of social media activity. These rankings are based on a score calculated in the following manner:

  • 1 point for every 1,500 Facebook ‘Likes’
  • 1 point for [Facebook ‘Talking About’] x [Facebook Engagement Rate] ÷ 20
  • 1 point for every 500 Twitter followers
  • 1 point for every 1,000 tweets sent
  • 1 point for every 15,000 YouTube video views
  • 1 point for every 50 YouTube subscribers

For this quarter, a score of at least 20 was required to make it onto the list of top 100 banks (an increase of +3 over the previous quarter), and a score of at least 8 for credit unions only (that’s +1 over the previous quarter).

While the system is subjective, it has been carefully weighted (1) to adjust for the relative value of each social channel, (2) based on the range and averages for the financial industry, and (3) to adjust for the ease/difficulty of growing an audience in each channel.

Other Lists That May Interest You:

The Top 100 Credit Unions Using Social Media Channels

# Credit Union Area Total # of
Facebook ‘Likes’
Total # of
Twitter
Followers
All-Time
YouTube
Views
Power 100
Score
(Q4 2013)
1 Navy USA 1,016,869 37,566 459,933 791
2 America First (UT) USA 103,815 3,089 16,824 94
3 Mountain America USA 103,378 4,765 25,048 82
4 Nationwide Building Society UK 13,878 6,252 529,303 73
5 Servus CAN 16,730 3,537 488,640 61
6 Credit Union Australia AUS 75,484 11,032 52
7 Vancity CAN 7,976 6,331 220,790 46
8 The Golden 1 USA 41,695 8,051 2,164 46
9 Numerica USA 10,286 1,225 12 46
10 NuVision USA 3,737 4,790 2 45
11 OnPoint USA 30,208 3,523 11,125 37
12 San Diego County USA 23,843 1,458 184,029 34
13 Community Choice (IA) USA 5,735 534 3,985 29
14 First Tech USA 2,686 935 337,649 29
15 Suncoast Schools USA 33,848 0 22,420 27
16 BECU USA 18,453 3,738 60,735 27
17 I-C USA 1,491 306,068 26
18 South Carolina USA 3,768 3,312 106,689 25
19 Oklahoma Employees USA 1,231 2,878 25
20 Elevations USA 10,282 1,431 186,145 24
21 Bellco (CO) USA 4,135 4,265 84,344 23
22 Kinecta USA 22,491 2,218 5,989 23
23 A+ USA 4,092 1,359 206,329 22
24 Spokane Teachers USA 7,576 2,356 94,632 22
25 Greater Building Society AUS 713 247,655 21
26 Alliant USA 13,023 3,854 8,399 21
27 Michigan State University USA 9,782 5,449 21
28 Advantis USA 12,434 3,471 6,722 20
29 America’s Credit Union USA 4,000 1,725 117,307 19
30 Veridian USA 15,448 979 51,561 19
31 Coast Capital CAN 8,805 2,759 53,309 18
32 Randolph-Brooks USA 6,804 2,882 15,656 18
33 Logix USA 2,951 374 191,188 17
34 Polish CAN 134 167 205,989 17
35 Firstmark USA 11,691 1,671 45,919 17
36 VyStar USA 16,835 840 7,605 17
37 Idaho Central USA 13,590 1,439 21,227 15
38 GTE Financial USA 15,062 548 7,499 15
39 Vantage (MO) USA 1,555 1,286 53,790 15
40 Consumers (MI) USA 4,778 728 35,418 15
41 Founders USA 18,909 391 1,145 15
42 SchoolsFirst USA 18,832 609 15
43 Scott USA 16,034 607 13,040 15
44 Travis USA 15,797 851 1,628 15
45 Delta Community USA 11,627 1,490 13,823 14
46 Educators (WI) USA 6,584 1,295 5,236 14
47 Coastal USA 11,536 1,849 2,239 14
48 Michigan First USA 1,473 708 68,517 14
49 Central Florida Educators USA 8,648 1,636 5,431 14
50 Seattle Metro USA 1,212 3,083 72,671 14

Social Media Explorer

# Credit Union Area Total # of
Facebook ‘Likes’
Total # of
Twitter
Followers
All-Time
YouTube
Views
Power 100
Score
(Q4 2013)
51 TDECU USA 4,681 2,348 0 13
52 Robins USA 16,039 758 4,814 13
53 Desert Schools USA 10,743 1,093 5,507 13
54 Island Savings CAN 10,890 1,966 13
55 Citizens Equity First USA 16,546 69 13
56 Community America USA 7,475 1,242 13,399 13
57 Michigan First USA 2,112 1,761 67,529 13
58 SunState USA 18,891 80 13
59 My Community (TX) USA 1,227 2,110 0 12
60 Deseret First USA 14,307 204 18,887 12
61 Grow Financial USA 5,798 1,168 25,185 12
62 Baxter USA 9,103 335 38,288 12
63 Synergy CAN 3,172 965 88,599 11
64 Lake Michigan USA 7,443 1,930 5,275 11
65 Bethpage USA 8,570 845 3,191 11
66 Lake Trust USA 1,380 1,147 10,502 11
67 UW USA 10,838 1,274 8,589 11
68 AffinityPlus USA 5,514 524 62,535 10
69 State Employees (NY) USA 7,368 1,937 5,085 10
70 Wings USA 3,911 2,246 22,370 10
71 ELGA USA 2,411 1,256 6,840 10
72 America’s First USA 9,133 390 1,753 10
73 Evolve USA 2,593 1,015 16,071 10
74 Salal USA 254 2,545 1,219 10
75 Virginia USA 8,675 611 22,891 10
76 U. T. USA 2,386 1,629 7,137 10
77 Redwood USA 9,392 1,177 3,152 10
78 Finance Center USA 612 3,026 10
79 One Nevada USA 1,938 1,365 38,563 10
80 Pennsylvania
State Employees
USA 3,633 1,419 10,223 9
81 FORUM USA 1,704 2,759 4,367 9
82 Advia USA 7,967 328 19,637 9
83 Mission USA 3,895 1,785 2,618 9
84 Allegiance USA 1,219 1,336 11,947 9
85 Genisys USA 4,681 1,626 9
86 Pentagon USA 9,858 863 9
87 Fairwinds USA 9,664 390 5,969 9
88 Georgia’s Own USA 8,418 685 7,609 8
89 Chartway USA 3,806 1,113 8,080 8
90 IBM SE USA 7,591 1,101 928 8
91 First Commerce USA 2,140 1,534 8
92 Innovations USA 768 96,621 8
93 Neighbors (MO) USA 4,275 1,218 774 8
94 Wright-Patt USA 1,829 1,237 16,516 8
95 Redstone USA 2,190 610 53,836 8
96 Tinker USA 3,967 1,938 8
97 TruMark USA 4,495 1,022 7,252 8
98 Summit (WI) USA 2,286 1,249 22,588 8
99 Mazuma USA 2,565 2,053 1,907 8
100 Palmetto Citizens USA 4,649 1,038 14,408 8

Note: All data covers social media activity through October, November and December 2013.

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Comments

  1. Michael Dickinson says:

    It looks like the Servus score was based on the Servus facebook activity and the Young and Free twitter activity, which is neither wholly one or the other.Can I suggest you fully combine these for our total score.

  2. Michael, we take the biggest account your institution maintains in any given social channel.

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