Comments on: Financial Services Ad Spending Drops 10% in 2008

By: The Financial Brand » Blog Archive » Headlines, snapshots and misc. stories of interest

Fri, 13 Feb 2009 02:26:30 +0000

[...] financial services ad spending dropped 10% last year (previous coverage from The Financial Brand here). Aite’s Ron Shevlin says that’s a good thing because financial institutions don’t need [...]

By: Jeff Stephens

Jeff Stephens — Fri, 05 Dec 2008 05:40:30 +0000

I believe these budgetary struggles financial institutions are having (as manifested through the reduced spending) is good for the industry. It’s the tough situation they NEED in order to break free from their over-reliance on traditional media–the media that they know and are comfortable with. I think it’s high time they get outside those comfort zones and learn to harness and embrace more effective strategies such as word of mouth marketing.

By: Jeana

Jeana — Thu, 04 Dec 2008 15:57:03 +0000

Thanks for visiting my blog. You are my third visitor. I’m a copywriter and it’s just like a journal to me. Here’s hoping your blog is more crowded with visitors than mine. rofl.