Beneficial Bank in Philadelphia, launched an upbeat branding campaign following the election. The campaign carries the theme “Starting Now.” The campaign includes two TV spots, new brochures, branch posters, print and outdoor ads.
Beneficial has $3.5 billion in assets, 72 branches in the Philadelphia region and 250 employees.
“Fiscal Sanity”
A general spot introducing the brand theme. Not every financial institution posts their TV spots to their website — like Beneficial does — but they should.
“Solar Lending”
In this spot, one of two in the campaign, Beneficial is pushing business loans specifically for solar power.
Four branch posters.
Are You Ready for a Digital Transformation?
Unlock the potential of your financial institution's digital future with Arriba Advisors. Chart a course for growth, value and superior customer experiences.
The unfair advantage for financial brands.
Offering aggressive financial marketing strategies custom-built for leaders looking to redefine industry norms and establish market dominance.
Three billboards.
Three brochures in the new series.
Transit ads — a train wrap.
Full-color brand ad.
The new brand look-and-feel has been integrated into the bank’s website.