Comments on: Meltdown Marketing: 3 Things Credit Unions Must Do http://thefinancialbrand.com/3586/bill-quinn-guest-article/ Ideas and insights for financial marketers. Sat, 19 May 2012 12:13:30 +0000 hourly 1 http://wordpress.org/?v= By: William http://thefinancialbrand.com/3586/bill-quinn-guest-article/comment-page-1/#comment-1250 William Tue, 16 Dec 2008 14:48:20 +0000 http://thefinancialbrand.com/?p=3586#comment-1250 Mark, The drop in the PNC Mercantile branch deposits was a statistic pulled from FDIC data. The USA Today article was from November 7th and titled "Loss of confidence in banks causes huge shifts in deposits." Here is the link to the full article: http://www.usatoday.com/money/industries/banking/2008-11-02-banks-safe-deposits_N.htm I hope this helps, thanks for reading. Mark,

The drop in the PNC Mercantile branch deposits was a statistic pulled from FDIC data. The USA Today article was from November 7th and titled “Loss of confidence in banks causes huge shifts in deposits.” Here is the link to the full article: http://www.usatoday.com/money/industries/banking/2008-11-02-banks-safe-deposits_N.htm

I hope this helps, thanks for reading.

]]> By: Mark http://thefinancialbrand.com/3586/bill-quinn-guest-article/comment-page-1/#comment-1236 Mark Thu, 11 Dec 2008 16:15:35 +0000 http://thefinancialbrand.com/?p=3586#comment-1236 Jeffry, Can you give more info about the sources for these numbers, including the USA today article title and date? "On average, about one-fifth of deposit relationships move within 12 months after a merger. A PNC Mercantile branch saw a 26% decrease after their merger. As an article in USA Today noted about this shift in deposits, credit unions are the safe homes consumers are looking for." PS - I really get a lot out of thefinancialbrand.com. Please keep it up! - Mark Jeffry,

Can you give more info about the sources for these numbers, including the USA today article title and date?

“On average, about one-fifth of deposit relationships move within 12 months after a merger. A PNC Mercantile branch saw a 26% decrease after their merger. As an article in USA Today noted about this shift in deposits, credit unions are the safe homes consumers are looking for.”

PS – I really get a lot out of thefinancialbrand.com. Please keep it up!

- Mark

]]> By: Roger Conant http://thefinancialbrand.com/3586/bill-quinn-guest-article/comment-page-1/#comment-1234 Roger Conant Thu, 11 Dec 2008 14:44:04 +0000 http://thefinancialbrand.com/?p=3586#comment-1234 I also enjoyed the article, and would like to add one point. I believe it is the perfect time for credit unions to seriously consider embarking on an advocacy culture, or should I say, expanding on the "advocacy" perception they already have in the marketplace (Forrester's advocacy data - Ron Shevlin is a pioneer in this arena). Glen Urban's book (Don't Just Relate...Advocate!) should be mandatory reading for every credit union manager. A great "practical" example of products that honor this culture are the "loan advisor" modules from Experion Systems. Many of the large credit unions already have these in place. I know there is a lot of buzz for "net promoter", but for my money, the next level of CRM will be advocacy. And consumers are already there...what with their access to the kinds of information needed to make their own comparisons. I also enjoyed the article, and would like to add one point. I believe it is the perfect time for credit unions to seriously consider embarking on an advocacy culture, or should I say, expanding on the “advocacy” perception they already have in the marketplace (Forrester’s advocacy data – Ron Shevlin is a pioneer in this arena).

Glen Urban’s book (Don’t Just Relate…Advocate!) should be mandatory reading for every credit union manager. A great “practical” example of products that honor this culture are the “loan advisor” modules from Experion Systems. Many of the large credit unions already have these in place.

I know there is a lot of buzz for “net promoter”, but for my money, the next level of CRM will be advocacy. And consumers are already there…what with their access to the kinds of information needed to make their own comparisons.

]]> By: Answering Service http://thefinancialbrand.com/3586/bill-quinn-guest-article/comment-page-1/#comment-1200 Answering Service Sat, 06 Dec 2008 03:23:54 +0000 http://thefinancialbrand.com/?p=3586#comment-1200 Credit unions have never taken a prominent role in personal banking. I think its because many consumers don't realize what a credit union is and how they can help. When anyone thinks about opening an account or beginning to save money, they instinctively gravitate toward banks because that is what we are taught. We are in an interesting position now that the credit unions can take a more prominent position in the financial sphere as banks are crumbling and, even with the stimulus, very hesitant to give loans. Credit unions have never taken a prominent role in personal banking. I think its because many consumers don’t realize what a credit union is and how they can help. When anyone thinks about opening an account or beginning to save money, they instinctively gravitate toward banks because that is what we are taught. We are in an interesting position now that the credit unions can take a more prominent position in the financial sphere as banks are crumbling and, even with the stimulus, very hesitant to give loans.

]]> By: Robert Swafford http://thefinancialbrand.com/3586/bill-quinn-guest-article/comment-page-1/#comment-1199 Robert Swafford Fri, 05 Dec 2008 23:19:26 +0000 http://thefinancialbrand.com/?p=3586#comment-1199 Jeffry, I've been remiss in keeping up with my blog reading, but I really enjoyed your bringing this article into my "inbox." It is meaty, usable information and I am very much looking forward to your similar approach with our group in Orlando in April...have a terrific holiday season! Robert :) Jeffry, I’ve been remiss in keeping up with my blog reading, but I really enjoyed your bringing this article into my “inbox.” It is meaty, usable information and I am very much looking forward to your similar approach with our group in Orlando in April…have a terrific holiday season!

Robert :)

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