Comments on: Xerox FCU to become ‘Xceed’ http://thefinancialbrand.com/358/xerox-fcu-to-become-%e2%80%98xceed%e2%80%99/ Ideas and insights for financial marketers. Sat, 19 May 2012 12:13:30 +0000 hourly 1 http://wordpress.org/?v= By: The Financial Brand » Blog Archive » The Biggest List of Financial Slogans Ever http://thefinancialbrand.com/358/xerox-fcu-to-become-%e2%80%98xceed%e2%80%99/comment-page-1/#comment-735 The Financial Brand » Blog Archive » The Biggest List of Financial Slogans Ever Sat, 18 Oct 2008 17:05:51 +0000 http://thefinancialbrand.com/2008/02/25/xerox-fcu-to-become-%e2%80%98xceed%e2%80%99/#comment-735 [...] Whitney – It takes a Whitney Banker.Xceed FCU – At work for you. « ARTICLE » [...] [...] Whitney – It takes a Whitney Banker.Xceed FCU – At work for you. « ARTICLE » [...]

]]> By: Jeffry Pilcher http://thefinancialbrand.com/358/xerox-fcu-to-become-%e2%80%98xceed%e2%80%99/comment-page-1/#comment-36 Jeffry Pilcher Tue, 03 Jun 2008 14:22:41 +0000 http://thefinancialbrand.com/2008/02/25/xerox-fcu-to-become-%e2%80%98xceed%e2%80%99/#comment-36 Mike, I think you're right. I think they will keep the URL they have today as their primary web address. They probably just registered the others to cover their bases. Mike, I think you’re right. I think they will keep the URL they have today as their primary web address. They probably just registered the others to cover their bases.

]]> By: Mike Templeton http://thefinancialbrand.com/358/xerox-fcu-to-become-%e2%80%98xceed%e2%80%99/comment-page-1/#comment-35 Mike Templeton Tue, 03 Jun 2008 12:13:40 +0000 http://thefinancialbrand.com/2008/02/25/xerox-fcu-to-become-%e2%80%98xceed%e2%80%99/#comment-35 I like this change. They've created a unique name that still has close ties to the original (Xerox). As far as web addresses go, they probably need to grab whatever they can that is close, as you note. It also looks like the 9 months of strategy really paid off because their original acronym, XFCU, for Xerox Federal Credit Union, can still be used with the new name, Xceed Financial Credit Union. And because the acronym isn't changing, I'd suggest continuing to use xfcu.org as their main domain. This means no new email addresses or changes and they won't have to make people change bookmarks or inbound links. I like this change. They’ve created a unique name that still has close ties to the original (Xerox). As far as web addresses go, they probably need to grab whatever they can that is close, as you note.

It also looks like the 9 months of strategy really paid off because their original acronym, XFCU, for Xerox Federal Credit Union, can still be used with the new name, Xceed Financial Credit Union.

And because the acronym isn’t changing, I’d suggest continuing to use xfcu.org as their main domain. This means no new email addresses or changes and they won’t have to make people change bookmarks or inbound links.

]]>