Comments on: Westpac Rolls Out Free Checking with “Truth Pod” http://thefinancialbrand.com/3546/westpac-truth-pod/ Ideas and insights for financial marketers. Sat, 19 May 2012 12:13:30 +0000 hourly 1 http://wordpress.org/?v= By: 5 Ways Financial Institutions Can Use Social Media* | The Financial Brand: Marketing Insights for Banks & Credit Unions http://thefinancialbrand.com/3546/westpac-truth-pod/comment-page-1/#comment-23471 5 Ways Financial Institutions Can Use Social Media* | The Financial Brand: Marketing Insights for Banks & Credit Unions Wed, 01 Dec 2010 14:58:35 +0000 http://thefinancialbrand.com/?p=3546#comment-23471 [...] Stimulating social media dialogue proactively can take many forms. You can ask questions on platforms like Facebook and Twitter, provided you have a following. You could create a blog hosted by your CEO. Or you can create a forum, as USAA did with its “What’s On Your Mind” project. For some financial institutions, this idea has transcended the internet and jumped into the real world, with things like HSBC’s “Soapbox” or Westpac’s “Truth Pod.” [...] [...] Stimulating social media dialogue proactively can take many forms. You can ask questions on platforms like Facebook and Twitter, provided you have a following. You could create a blog hosted by your CEO. Or you can create a forum, as USAA did with its “What’s On Your Mind” project. For some financial institutions, this idea has transcended the internet and jumped into the real world, with things like HSBC’s “Soapbox” or Westpac’s “Truth Pod.” [...]

]]> By: The Financial Brand » 12 technology trends shaping financial marketing http://thefinancialbrand.com/3546/westpac-truth-pod/comment-page-1/#comment-3886 The Financial Brand » 12 technology trends shaping financial marketing Mon, 11 Jan 2010 15:48:19 +0000 http://thefinancialbrand.com/?p=3546#comment-3886 [...] also invited folks to speak up on its “Soapbox.” There’s also Westpac in Australia with its “Truth Pod.” USAA hosts “What’s on Your Mind.” And United FCU created “Matter” so Gen-Y could rant and [...] [...] also invited folks to speak up on its “Soapbox.” There’s also Westpac in Australia with its “Truth Pod.” USAA hosts “What’s on Your Mind.” And United FCU created “Matter” so Gen-Y could rant and [...]

]]> By: John Ryan | Blog » Blog Archive » How to embrace the economic crisis http://thefinancialbrand.com/3546/westpac-truth-pod/comment-page-1/#comment-1828 John Ryan | Blog » Blog Archive » How to embrace the economic crisis Thu, 12 Mar 2009 21:46:16 +0000 http://thefinancialbrand.com/?p=3546#comment-1828 [...] the majority of subjects complained about fees, Westpac ultimately ran a “no fees” ad campaign featuring the videotaped complaints. As this narrative suggests, Westpac might have been inspired [...] [...] the majority of subjects complained about fees, Westpac ultimately ran a “no fees” ad campaign featuring the videotaped complaints. As this narrative suggests, Westpac might have been inspired [...]

]]> By: james w http://thefinancialbrand.com/3546/westpac-truth-pod/comment-page-1/#comment-1127 james w Mon, 24 Nov 2008 23:54:18 +0000 http://thefinancialbrand.com/?p=3546#comment-1127 You will struggle to find a BANK account with no account keeping fees in Australia. The Credit Union movement do seem to have a grasp on this and offer accounts with no monthly account keeping fees with no strings attached. Australia: home of the most expensive banking system in the world. You will struggle to find a BANK account with no account keeping fees in Australia. The Credit Union movement do seem to have a grasp on this and offer accounts with no monthly account keeping fees with no strings attached.

Australia: home of the most expensive banking system in the world.

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