Comments on: Countybank Cooking Up Biscuits for Breakfast

By: Pret

Pret — Sat, 30 Jul 2011 09:25:59 +0000

You’re absolutely right about how they handled the pun

By: The Financial Brand » 15 of the best guerilla promotions in banking

The Financial Brand » 15 of the best guerilla promotions in banking — Tue, 27 Apr 2010 20:49:49 +0000

[...] This clever campaign, targeting businesses in the bank’s area, offers new business customers a free biscuit breakfast for up to 13 people — delivered right to your doorstep — as long as you’re willing to meet with a Countybank representative. READ MORE [...]

By: Jeffry Pilcher

Jeffry Pilcher — Fri, 05 Dec 2008 14:52:10 +0000

You’re absolutely right about how they handled the pun Jeff.

By: Jeff Stephens

Jeff Stephens — Fri, 05 Dec 2008 05:50:33 +0000

From a word of mouth marketing standpoint, there are a couple things that make this a pretty good campaign. #1 it’s relatively fun/surprising/quirky, which tends to spark conversation. #2 the fact that it’s based around this microsite is nice because it’s makes the message easy to pass along (you can forward that website to 10 friends with a single email).

Also, until I read in your post that BizKit=biscuit, I didn’t get that connection….which I actually think is a good thing. In my experience probably 9 out of 10 banks would have made that connection way too punny and cheesy, beating the reader over the head with the pun. The subtlety of the concept is good because the reader gets a little extra delight when they realize the connection between BizKit and biscuit.