Comments on: Credit Union Members Vote on Logo Makeover

By: Matthew Egan

Matthew Egan — Fri, 05 Aug 2011 16:15:40 +0000

I love the tagline “were listening”. Building a meaningful brand helps call attention to your company and can help build your reputation. Having a consistent message is key. Telling a story can help customers relate and be more interested in the sentiment of your story.

By: Musings on the Future |

Musings on the Future | — Thu, 12 May 2011 11:33:45 +0000

[...] to get suggestions for the name of her fragrance. Companion Credit Union let their employees vote on their logo while Jet Blue was inspired to revoke a policy that meted a $50 fee for carry-on [...]

By: Servant of Chaos « Innovation feeder

Servant of Chaos « Innovation feeder — Mon, 08 Dec 2008 00:30:15 +0000

[...] decided to find out. The Financial Brand blog has some great coverage of this rebranding campaign here.Servant of Chaos, Nov [...]

By: Jill Vicente

Jill Vicente — Fri, 21 Nov 2008 23:42:11 +0000

Re: Handing over a strategic brand decision

Credit unions continually talk about membership making a difference, yet grapple with how to make that real. The go-to response on the topic is usually something about voting for a board of directors who act on behalf of members. Ok, fine – but it’s an incredibly indirect experience which is only unique in that votes aren’t weighted
by the number shares owned.

Turning over a branding decision is an outstanding way to allow members to trumpet their voice and feel ownership directly. If you’re smart, you haven’t put forth any options that are in conflict with your overall strategy or that limit any future growth.

By: Jeffry Pilcher

Jeffry Pilcher — Fri, 21 Nov 2008 16:39:11 +0000

Re: Jimmy's reference to "Dakota Handwriting" He's talking about the name of the typeface used for the slogan. And here's some advice: Never, ever, ever use the typeface Comic Sans. It drives designers crazy. Some may close their accounts over it. (I'm joking. Sort of. You never know with those designer types.)

By: Jimmy Marks

Jimmy Marks — Fri, 21 Nov 2008 16:26:15 +0000

I don’t know if there are any people out there who get into design aspects of campaigns much, but if there are…you know Dakota Handwriting. And you know it’s quickly replacing Comic Sans as most played out font in the civilized world. Don’t deny it.