HomeFederal becomes ‘Indiana Bank & Trust’
To celebrate 100 years in business, HomeFederal has decided to change its name. On March 1, they will rollout a new logo and signage bearing the new moniker ‘Indiana Bank & Trust.”
In this press release, John Keach, Jr. the bank’s Chairman and CEO, said, “We feel our new name better reflects our service to the south central Indiana market and the products we offer the people who live and work here.”
Keach also believes the new name “marks a look forward in our service to our customers, our communities, and the state.”
The bank will be leaving the ‘Home Federal’ name to peers in South Dakota, Tennessee, Idaho, Nebraska and Minnesota/Iowa.
Key Question: Will Bank of Indiana, who has a federally registered trademark on file with the U.S. Patent & Trademark Office, challenge the new ‘Indiana Bank’ name?
Bottom Line: Not much point abandoning a generic name for another generic name.
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