Learn new ways to build your brand, increase loan volume and grow new accounts at The Financial Brand Forum 2015 – only 8 weeks to go!
Bancography | Branch Planning, Marketing Research, Brand Strategy

Strategic Planning & Budgeting: What Keeps Financial Marketers Up at Night?

It’s that time of year again: strategic planning season. Marketing budgets for 2014 are being set by banks and credit unions around the world. The Financial Brand wants to know what issues and challenges financial marketers are wrestling with in the coming year.

Bank and credit union marketing executives face many challenges when it comes to setting their budgets and tracking results. What segments should they target? How much should they invest in traditional, online/digital, social and new/emerging channels? Which areas need a greater investment? And where can they make cuts?

Indeed there are countless budgeting issues that could be keeping today’s financial marketer up at night. To help readers get a handle on this difficult subject, The Financial Brand is fielding the following a survey. Please Note: the survey is intended only for bank and credit union marketers, or those with direct involvement in the budgeting process (e.g., CEO, CFO).

There are only eight questions, which should take less than a total of 5 minutes and no more than 10.

Results will be published Monday, September 16, 2013 — just in time for everyone to make their final recommendations about next year’s marketing budget.

CUES | Elite Access

Survey: 2014 Strategic Planning & Budgeting Challenges


EditorDon't miss The Financial Brand Forum 2015 — April 29 through May 1 at Caesars Palace Resort in Las Vegas. Join nearly 1,000 marketing and retail executives from hundreds of the most respected financial institutions on earth for three days of wall-to-wall strategy sessions, how-two workshops, insights, innovations, tips, tricks, tools and networking opportunities. Click here.

Search For More: Marketing,

All content © 2015 by The Financial Brand and may not be reproduced by any means without permission.

The Financial Brand Forum 2015 | April 29 – May 1 | Las Vegas

Speak Your Mind

*

Next article recommended for you
one_nevada_credit_union_bacon