Comments on: Frick Federal Credit Union becomes ‘Neighbors 1st’ http://thefinancialbrand.com/329/frick-federal-credit-union-becomes-neighbors-1st/ Ideas and insights for financial marketers. Sat, 19 May 2012 12:13:30 +0000 hourly 1 http://wordpress.org/?v= By: Jeffry Pilcher http://thefinancialbrand.com/329/frick-federal-credit-union-becomes-neighbors-1st/comment-page-1/#comment-32 Jeffry Pilcher Tue, 03 Jun 2008 03:59:04 +0000 http://thefinancialbrand.com/2008/01/06/frick-federal-credit-union-becomes-neighbors-1st/#comment-32 A name that would reassure longtime members might be something like "Friends of Frick First Credit Union." A name that would reassure longtime members might be something like “Friends of Frick First Credit Union.”

]]> By: Mike Templeton http://thefinancialbrand.com/329/frick-federal-credit-union-becomes-neighbors-1st/comment-page-1/#comment-31 Mike Templeton Mon, 02 Jun 2008 18:02:03 +0000 http://thefinancialbrand.com/2008/01/06/frick-federal-credit-union-becomes-neighbors-1st/#comment-31 They started with a unique name and moved to something that, "reflects who we are and who we serve,” with absolutely no personality or differentiation. I've seen 1st tagged on to a lot of different names before, but Neighbors 1st? You've got to be kidding. Even Frick Community or Friends of Frick would have been better than that, IMO. They started with a unique name and moved to something that, “reflects who we are and who we serve,” with absolutely no personality or differentiation.

I’ve seen 1st tagged on to a lot of different names before, but Neighbors 1st? You’ve got to be kidding.

Even Frick Community or Friends of Frick would have been better than that, IMO.

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