Frick Federal Credit Union becomes ‘Neighbors 1st’
January 6, 2008 | Free Subscription
According to the credit union’s press release, the name change is the first since the credit union was founded in 1968.
On its website, the credit union said, “We changed our name to reflect who we are and who we serve.”
The credit union was founded by five Frick employees to service employees and their families. In July 2003, the credit union was granted a community charter. Because the credit union did not change its name, however, many did not know they could use its services, according to the release.
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They started with a unique name and moved to something that, “reflects who we are and who we serve,” with absolutely no personality or differentiation.
I’ve seen 1st tagged on to a lot of different names before, but Neighbors 1st? You’ve got to be kidding.
Even Frick Community or Friends of Frick would have been better than that, IMO.
A name that would reassure longtime members might be something like “Friends of Frick First Credit Union.”