CU Grow | Digital Marketing for Banks & Credit Unions

Branch Showcase: The Hill, Lego Chopper, BofA’s Next-Gen Design

Here’s a collection of nine interesting and noteworthy branch design projects from banks and credit unions around the world — over 50 photos total!

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Listerhill Credit Union – Student Branch

Listerhill Credit Union announced a partnership in July 2010 with the University of North Alabama to establish the Center for Financial Literacy on the University’s campus. Listerhill’s Center for Financial Literacy and The Hill, a student-run credit union featuring an account with the same name, will be housed upon the building’s completion in November 2013. Listerhill also currently has a student-run branch inside the Guillot University Center. This student branch, designed by Derse, is one of the nicest anywhere in the U.S. Brand design by Currency Marketing.

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Getty Images | Content Marketing

Westpac – Flagship Concept Branch

Entering Westpac’s new flagship store is more café than branch. Flooring resembles a wharf, and meeting rooms are named after waterside suburbs. The architects at Context were engaged to design a “big picture blue sky” concept branch for Westpac’s Auckland flagship site (in New Zealand). The concept was that the bank’s interior would act as a “market place” rather than the more office-like environment found in most banks. The sprawling 6,000 square foot space includes a “coffee caravan,” deck chairs, a “business shop window” and a variety of different spaces in which staff and customers can work separately or together. The coolest feature is the Lego replica of the Westpac-branded helicopter. There’s a great, in-depth write-up with more details about the space here.

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Kiosk & Display | Digital Merchandising for Financial Institutions

Clearstar Financial – Modern Update

Unversed in the financial retail revolution, Clearstar’s branches were neutral, unbranded spaces that failed to capitalize on selling opportunities. Brand design firm Adrenaline changed all that with a bright, contemporary graphics, kiosks and merchandising displays that extended to floor-to-ceiling. Clearstar was closed by regulators back in 2009 — too bad, because they had one of the nicest brand identities in the credit union industry.

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Next 3 Branches


EditorJoin hundreds of the brightest minds in banking at The Financial Brand Forum, April 30th and May 1st for two full days jam-packed with the latest ideas, insights and innovations in financial marketing. Highlights include keynote speaker Josh Reich from Simple/BBVA, three makeovers live on stage, and an all-star agenda with speakers from Wells Fargo, US Bank, PNC, Navy Federal, Facebook, Nintendo, BMO, banking futurist Brett King and many more!

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