Comments on: Consumers Hate This Ad (But They Remembered It)

By: Do Irritating Ads Work Better Than Funny, Entertaining Ones? | The Financial Brand: Marketing Insights for Banks & Credit Unions

Wed, 19 Jan 2011 17:10:01 +0000

[...] the fire. (After all, the bank’s slogan is “Determined to Be Different.”) Back in 2008, they debuted an ad campaign that was so bad, it actually mocked itself. Even though one out of every three people found the [...]

By: Chuck

Chuck — Wed, 19 Nov 2008 05:18:05 +0000

A study given to 400 men asked them to choose which one of the following they would prefer:
a) to be left alone and unloved in the world, or
b) to feel inadequate and disrespected by everyone

74% chose (a). The connection, if there is one, seems to be that men, and maybe banks, don’t have to be liked to be respected. Which begs the original question: Will people bank at a place they like, or a place they respect? I guess it depends on whether banking is an emotional or a business experience for you.

By: Ron Shevlin

Ron Shevlin — Thu, 13 Nov 2008 13:58:25 +0000

“Mark Buckman, the bank’s marketing director, says that brand awareness has grown from 70% to 95%”

George W Bush has high awareness — and abysmal “customer satisfaction” ratings. What is about some marketers that make them think that awareness — in and of itself — is something to brag about?

Note to Mr. Buckman: Your bank’s awareness #s don’t mean diddly squat, unless it translates into more sales and higher market share.

And you wonder why some bank CEOs and CFOs aren’t happy with their marketing departments.