Bank naming article circa 2000
December 22, 2007 | Subscribe Free
This article printed by Northwestern Financial Review in 2000 takes a straightforward look at the types of names banks adopt. Conclusions and observations from the article:
“The new trend in bank names seems to be for more corporate sounding monikers; names that can’t be found in a dictionary like Comerica and ReliaBank. And names are getting shorter. Northwestern National Bank became Norwest, First National Bank became First Bank, and Twin City Federal now uses TCF in its legal name.”
This article © 2012 by The Financial Brand and may not be reproduced.
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