Bank naming article circa 2000

December 22, 2007 | Free Subscription

This article printed by Northwestern Financial Review in 2000 takes a straightforward look at the types of names banks adopt. Conclusions and observations from the article:

“The new trend in bank names seems to be for more corporate sounding monikers; names that can’t be found in a dictionary like Comerica and ReliaBank. And names are getting shorter. Northwestern National Bank became Norwest, First National Bank became First Bank, and Twin City Federal now uses TCF in its legal name.”