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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Hall County + Buckhead Community = Hall Community

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December 5, 2007 | Free Subscription

Changing names in a merger is easy. You can either mush everyone’s names together like AOL Time Warner:

  • Hall County + Buckhead Community = Hall County Buckhead Community

Or you can strike a compromise and shave a word off each name:

  • Hall County Buckhead Community – County Buckhead = Hall Community

Simple mathematics really.

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