Comments on: When will the media’s infatuation with credit unions end?

By: The Financial Brand » Blog Archive » 2008: The Year in Review

The Financial Brand » Blog Archive » 2008: The Year in Review — Wed, 31 Dec 2008 19:34:21 +0000

[...] When will the media’s infatuation with credit unions end? [...]

By: The Financial Brand » Blog Archive » Don’t throw the TARP on credit unions

Sun, 23 Nov 2008 19:14:19 +0000

[...] CUNA, NAFCU and Fryzel at the NCUA have all joined together recently with their hands out as they ask for taxpayer relief. Each time they do, it undermines all the positive press credit unions have been getting (as reported by The Financial Brand here, here and here). [...]

By: The Financial Brand » Blog Archive » Credit unions glow in media spotlight (Part IV)

Thu, 20 Nov 2008 16:09:43 +0000

[...] for credit unions. Here are the other installments in case you missed them: Part I, Part II. Part III includes a summary of the main themes the media has been hitting in their [...]

By: Chris Tissue

Chris Tissue — Thu, 20 Nov 2008 16:02:10 +0000

You have all have made excellent and valid points. I would just like to highlight a contest Callahan & Associates (creditunions.com) is conducting on the front of our site this week. We have asked credit union marketing personell to create their own messaging to communicate the continued safety & soundness of the credit union industry. Take a look at some of the entries…

http://www.creditunions.com/article.aspx?articleid=2893

If you have any questions about this initiative or the subject as a whole feel free to contact me at ctissue@creditunions.com.

By: Gene Blishen

Gene Blishen — Thu, 06 Nov 2008 21:38:24 +0000

Jeffry,
I think you hit the nail on the head “what a national CU campaign should say”. There will never be agreement. The question is Why? What makes a system that appears on Time magazine not put aside its hidden agendas and do something for real? One reason is because they don’t have to. The second is the mantra “our brand is sacrosanct”. And possibly the third is egos. Put them all together with small L leadership and what you are talking about goes nowhere.

By: Jeffry Pilcher

Jeffry Pilcher — Thu, 06 Nov 2008 17:10:26 +0000

Hi Nala. You’re absolutely right. I think if credit unions, as an industry, had been better prepared for this opportunity, they’d be enjoying even better results right now. But all the in-fighting and disagreement about (1) what a national CU campaign should say, and (2) how a national CU campaign would be funded has prevented the industry from moving forward on this issue.

CUNA has been making an effort, and NCUA has run ads about share insurance, but I think everyone would agree that these campaigns aren’t of the magnitude anyone has in mind when they think about a national CU campaign.

Many CUs and state leagues have elected to take their own action. There has been quite a few examples of credit unions in certain areas banding together to run collective ads.

By: Nala

Nala — Thu, 06 Nov 2008 17:02:30 +0000

Time? Time Magazine? Incredible.

There’s been talk about a national awareness campaign for credit unions. Maybe this is the time for a national message – not what a credit union is, but why it’s stable and that they are OPEN FOR BUSINESS!